Twilio
Twilio is selling trust: branded calls, scoped keys, and stricter sender vetting.
Comparison · Comms
DoubleTick vs Matrix
A side-by-side editorial comparison of DoubleTick and Matrix — release velocity, themes, recent moves, and the top alternatives to consider.
DoubleTick vs Matrix: at a glance
What is DoubleTick?
WhatsApp-commerce blog feed is stale — newest entry is late 2024
DoubleTick's feed is WhatsApp-commerce how-to content — CRM roundups, broadcast guides, and selling tips for SMBs. Notably the entries all date to late 2024, so the crawled feed appears stale and no recent activity or changelog is visible.
What is Matrix?
Between weekly community digests, Matrix 1.19 lands encrypted history sharing and custom emoji
Most of what this feed surfaces is This Week in Matrix, the ecosystem's weekly community newsletter, punctuated by governance updates and the occasional spec release. The substantive product signal is Matrix 1.19, which added six MSCs including encrypted room history sharing and custom emoji. The protocol continues to advance through its deliberate MSC process rather than big-bang releases.
DoubleTick vs Matrix: editorial side-by-side
DoubleTick
0.0COMMS
WhatsApp-commerce blog feed is stale — newest entry is late 2024
◆ Current state
DoubleTick's feed is WhatsApp-commerce how-to content — CRM roundups, broadcast guides, and selling tips for SMBs. Notably the entries all date to late 2024, so the crawled feed appears stale and no recent activity or changelog is visible.
◆ Where it's heading
The content positions DoubleTick around WhatsApp marketing and sales enablement, but with no 2025 or 2026 entries the trajectory is indeterminate — either the blog stopped updating or the crawler is pointed at an archived feed.
◆ Prediction
Without fresh entries no confident prediction is possible; the feed source most likely needs re-pointing to current content.
Matrix
5.0COMMS
Between weekly community digests, Matrix 1.19 lands encrypted history sharing and custom emoji
◆ Current state
Most of what this feed surfaces is This Week in Matrix, the ecosystem's weekly community newsletter, punctuated by governance updates and the occasional spec release. The substantive product signal is Matrix 1.19, which added six MSCs including encrypted room history sharing and custom emoji. The protocol continues to advance through its deliberate MSC process rather than big-bang releases.
◆ Where it's heading
Matrix is in incremental protocol-maturation mode: steady spec changes, a leadership and community handoff (Andy taking over TWIM and community liaison), and a Foundation focused on decentralisation working groups. The digests increasingly carry ecosystem logistics — conference, workation, Stammtische — alongside the MSC pipeline, so the community cadence is more visible in this feed than the engineering one. Feature velocity is real but paced by MSC review, so direction arrives as accreted spec changes rather than sudden pivots.
◆ Prediction
Expect the next point release to fold in more of the in-flight MSCs (sliding-sync extensions, knocking and room-access changes) as they clear review; no abrupt change of direction is visible in the entries.
Alternatives to DoubleTick and Matrix
Other Comms products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either DoubleTick or Matrix.
Notion
Notion is turning Custom Agents into event-driven workers with their own runtime and billing.
Slack
Slack is shipping its developer platform to coding agents, not only to developers.
Trumpia
Trumpia ships SMS explainers weekly and product notes never.
Netcore Cloud
Netcore's feed carries no releases - only the argument that marketing teams should hand work to agents.
Rocket.Chat
Rocket.Chat is building for the air-gapped enterprise, and adding an AI layer on the way
See all DoubleTick alternatives → · See all Matrix alternatives →
Recent activity from DoubleTick and Matrix
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 21h agoMatrixThis Week in Matrix 2026-07-31
- 7d agoMatrixThis Week in Matrix 2026-07-24
- 14d agoMatrixThis Week in Matrix 2026-07-17
- 21d agoMatrixThis Week in Matrix 2026-07-10
- 23d agoMatrixMatrix v1.19 release
- 28d agoMatrixThis Week in Matrix 2026-07-03
- 1y agoDoubleTickTop 5 WhatsApp CRM for Small Business
- 1y agoDoubleTickHow To Do a WhatsApp Blast?
- 1y agoDoubleTickHow to Use WhatsApp Web? Your 2025 How to Guide
- 1y agoDoubleTick20 Benefits of Using WhatsApp for Business
- 1y agoDoubleTickHow to Sell on WhatsApp Easily: Tips, Tricks, and Hacks
- 1y agoDoubleTickWhatsApp Business Greeting Message: Examples & Best Practices
Frequently asked questions
What is the difference between DoubleTick and Matrix?
They serve adjacent needs but don't currently overlap on shipped themes. Matrix is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is DoubleTick better than Matrix?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Matrix is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Comms products to evaluate alongside.
What are the best alternatives to DoubleTick?
Top DoubleTick alternatives in Comms are ranked by recent ship velocity. Browse the "DoubleTick alternatives" section above for the current picks, or visit /alternatives/doubletick for the full list with editorial commentary on each.
What are the best alternatives to Matrix?
Top Matrix alternatives in Comms are ranked by recent ship velocity. Browse the "Matrix alternatives" section above for the current picks, or visit /alternatives/matrix for the full list with editorial commentary on each.