Bullhorn vs Zoho People

The current entries are market reporting and how-to content aimed at small staffing firms: monthly job-opening and hiring-order analyses, an argument that SMB data problems are smaller than firms assume, an ATS buyer's guide, and now two consecutive posts on whether and how a small agency should run an applicant tracking system. The recruiting data is Bullhorn's own — GRID survey figures and order and fill-rate trends — which gives it more substance than typical vendor content, but none of it describes the product changing.

Bullhorn is using its position in the staffing market as a data asset, publishing monthly labor-market reads that only a vendor with this order flow could produce. The advice content has narrowed hard onto small agencies — the last two posts run daily and both argue the same reader from spreadsheets into an ATS — which reads as a deliberate push down-market rather than a change in the product. Actual product news surfaces in this feed only occasionally, usually under a Tech Talk prefix, and does not appear in the current window.

Expect the monthly hiring reports to continue on cadence and the SMB acquisition series to keep running daily; product-level judgments about Bullhorn need a different source than this feed.