Firefly III
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Comparison · Finance
Adapty vs Column
A side-by-side editorial comparison of Adapty and Column — release velocity, themes, recent moves, and the top alternatives to consider.
Adapty vs Column: at a glance
| Feature | Adapty | Column |
|---|---|---|
| Sector | Finance | Finance |
| Velocity score | 5.0 | 0.0 |
| Sparks · 30d | 0 | 0 |
| Top themes | monetization, paywalls, flow-builder, personalisation | banking-as-a-service, fintech infrastructure, iso 20022, compliance |
| Last editorial update | 4d ago | 6mo ago |
| Website | Visit → | — |
What is Adapty?
Adapty lets one paywall flow personalise itself with the app's own user data
Adapty has finished moving customers onto one builder: the old Paywall and Onboarding Builders were deprecated on October 1 and Paywalls now live inside Flows & Paywalls. Since then it added a yearly plan sold as 12 monthly payments on native iOS, and the November 9 roundup brings custom tags, where the app passes a value through the SDK and any text in a flow can display it, alongside flow funnels and screen animations.
What is Column?
Column expands the BaaS API surface with regulatory infrastructure other providers haven't shipped yet.
Column ships in seasonal batches and is using each one to widen the gap with thinner BaaS competitors. The recent batches have added 1099-INT tax form APIs, Federal Reserve reference rate access, full Fedwire ISO 20022 message integration, Swift wire amendments, and richer account modeling. The product is positioning itself as the BaaS for fintechs that need to handle the complex, regulated edges of money movement, not just the happy path.
Adapty vs Column: editorial side-by-side
Adapty
5.0FINANCE
Adapty lets one paywall flow personalise itself with the app's own user data
◆ Current state
Adapty has finished moving customers onto one builder: the old Paywall and Onboarding Builders were deprecated on October 1 and Paywalls now live inside Flows & Paywalls. Since then it added a yearly plan sold as 12 monthly payments on native iOS, and the November 9 roundup brings custom tags, where the app passes a value through the SDK and any text in a flow can display it, alongside flow funnels and screen animations.
◆ Where it's heading
With the migration done, the work has moved to making each flow do more: personalised copy, funnel analytics on flows, and animation. Adapty is turning the paywall builder into a general onboarding and conversion surface, with agent-built flows from August and pricing experiments like the 12-payment yearly plan layered on top.
◆ Prediction
Expect more SDK-fed personalisation and per-screen analytics inside flows, and the 12-payment yearly plan to extend beyond native iOS; the entries give no timeline for either.
Column
0.0FINANCE
Column expands the BaaS API surface with regulatory infrastructure other providers haven't shipped yet.
◆ Current state
Column ships in seasonal batches and is using each one to widen the gap with thinner BaaS competitors. The recent batches have added 1099-INT tax form APIs, Federal Reserve reference rate access, full Fedwire ISO 20022 message integration, Swift wire amendments, and richer account modeling. The product is positioning itself as the BaaS for fintechs that need to handle the complex, regulated edges of money movement, not just the happy path.
◆ Where it's heading
The throughline across these releases is depth in the boring-but-load-bearing pieces of the financial stack: structured remittance, returns and amendments, freeze states, custom permissioning, statement self-service. These are the integrations a sophisticated fintech customer audits before signing — and Column is closing the checklist faster than most direct chartered-bank-as-API competitors.
◆ Prediction
Expect Column to keep targeting the regulated, infrastructure-grade gaps competitors avoid — likely real-time-payments richer messaging on top of FedNow, and additional tax form coverage (1099-MISC, 1099-NEC) timed to the 2026 tax year for partners running interest, rebate, or marketplace programs.
Alternatives to Adapty and Column
Other Finance products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Adapty or Column.
Shift4
Shift4 Venue Q4-R2 is on canary venues now, with global release set for November 17.
Payhawk
Payhawk adds SWIFT payment tracking and a DualEntry ledger sync as ERP coverage widens
TaxDome
TaxDome Pipelines now remember your filters, and long task names stop getting cut off.
LNbits
LNbits 1.7.1 follows the urgent 1.7.0 fix by rotating auth keys.
Kolleno
Kolleno is stretching from collections software toward the whole cash cycle.
See all Adapty alternatives → · See all Column alternatives →
Recent activity from Adapty and Column
Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.
- 4d agoAdaptyAdapty flows show user data via custom tags, add funnels
- 22d agoAdaptySell your yearly plan as 12 monthly payments
- 1mo agoAdaptyWhat’s new in Adapty: Paywalls moved into Flows & Paywalls
- 1mo agoAdaptyWhat's new in Adapty: cross-placement A/B tests for flows
- 1mo agoAdaptyTrial_active and subscription_active events are here
- 2mo agoAdaptyWhat's new in Adapty: Figma imports, flow events, and more.
- 10mo agoColumnWinter 2025: 1099-INT and Fed market rate APIs
- 10mo agoColumnWinter 2025 release notes (duplicate)
- 1y agoColumnSummer 2025 part 2: Fedwire ISO 20022 and check improvements ⚡
- 1y agoColumnSummer 2025 part 2 release notes (duplicate)
- 1y agoColumnSummer 2025 part 1: Swift amendments and account modeling
- 1y agoColumnSummer 2025 part 1 release notes (duplicate)
Frequently asked questions
What is the difference between Adapty and Column?
They serve adjacent needs but don't currently overlap on shipped themes. Adapty is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.
Is Adapty better than Column?
Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Adapty is currently shipping more aggressively (velocity 5.0 vs 0.0), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Finance products to evaluate alongside.
What are the best alternatives to Adapty?
Top Adapty alternatives in Finance are ranked by recent ship velocity. Browse the "Adapty alternatives" section above for the current picks, or visit /alternatives/adapty for the full list with editorial commentary on each.
What are the best alternatives to Column?
Top Column alternatives in Finance are ranked by recent ship velocity. Browse the "Column alternatives" section above for the current picks, or visit /alternatives/column for the full list with editorial commentary on each.