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Comparison · Mkt Auto

Act-On vs SendPortal

A side-by-side editorial comparison of Act-On and SendPortal — release velocity, themes, recent moves, and the top alternatives to consider.

Act-On vs SendPortal: at a glance

FeatureAct-OnSendPortal
SectorMkt AutoMkt Auto
Velocity score2.52.5
Sparks · 30d00
Top themesmarketing-automation, content-marketing, ai-in-marketing, editorial-feedemail marketing, self-hosted, laravel, open-source
Last editorial update4mo ago3d ago
WebsiteVisit →Visit →

What is Act-On?

Marketing-blog feed crawled as a changelog — thought-leadership posts, no product releases.

The tracked feed is Act-On's marketing blog: posts on AI in marketing, deliverability policy changes, and vertical playbooks for manufacturing and financial services. These are content-marketing pieces, not product release notes. As product signal, they carry no information about what shipped in the platform.

Read the full Act-On trajectory →

What is SendPortal?

SendPortal resurfaces with a v4 patch release, its first tag since 2020.

SendPortal's last tagged release before this month was v1.0.3 in July 2020. On October 22 it published v4.0.0.1, which fixes sp:install skipping migrations on fresh installs and a route-caching failure from a duplicate logout route. The changelog link implies a v4.0.0 release just before it, which isn't in the tracked entries.

Read the full SendPortal trajectory →

Act-On vs SendPortal: editorial side-by-side

A
Act-On
MKT AUTO
2.5

Marketing-blog feed crawled as a changelog — thought-leadership posts, no product releases.

◆ Current state

The tracked feed is Act-On's marketing blog: posts on AI in marketing, deliverability policy changes, and vertical playbooks for manufacturing and financial services. These are content-marketing pieces, not product release notes. As product signal, they carry no information about what shipped in the platform.

◆ Where it's heading

The feed will keep publishing SEO-oriented thought leadership, heavily weighted toward AI-in-marketing themes and industry verticals. No product-development trajectory is visible from this source.

◆ Prediction

Expect more blog posts on AI, lifecycle marketing, and vertical strategies. To track actual Act-On product changes, the crawl source needs pointing at a release-notes feed rather than the blog.

S
SendPortal
MKT AUTO
2.5

SendPortal resurfaces with a v4 patch release, its first tag since 2020.

◆ Current state

SendPortal's last tagged release before this month was v1.0.3 in July 2020. On October 22 it published v4.0.0.1, which fixes sp:install skipping migrations on fresh installs and a route-caching failure from a duplicate logout route. The changelog link implies a v4.0.0 release just before it, which isn't in the tracked entries.

◆ Where it's heading

A major version followed by fixes to the installer suggests the project is active again and new installs are being tested. With two tagged releases six years apart, there's no cadence to read yet.

◆ Prediction

If v4 is a real revival, more point releases should follow within weeks; another long silence would mean v4 was a one-off.

Alternatives to Act-On and SendPortal

Other Mkt Auto products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Act-On or SendPortal.

See all Act-On alternatives → · See all SendPortal alternatives →

Recent activity from Act-On and SendPortal

Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.

  1. 7d agoSendPortalv4.0.0.1: fixes fresh-install migrations and route caching
  2. 4mo agoAct-OnThe More AI Advances, the More Lifecycle Marketing Matters
  3. 5mo agoAct-OnThe Key to AI Success in Marketing Tech: Offer Real Value, Not Hype
  4. 5mo agoAct-OnGoogle Now Allows Users to Change Their Gmail Address: Deliverability Impact
  5. 6mo agoAct-OnRetail Bank Marketing Trends to Watch in 2026
  6. 7mo agoAct-OnSmarter Digital Marketing Strategies for Manufacturing Teams
  7. 7mo agoAct-OnFinancial Services Advertising Regulations Marketers Need to Know
  8. 6y agoSendPortalv1.0.3: Drops laracatch-client dependency

Frequently asked questions

What is the difference between Act-On and SendPortal?

They serve adjacent needs but don't currently overlap on shipped themes. Act-On and SendPortal are shipping at a similar cadence (velocity 2.5 vs 2.5, both within Sparkpulse's "active" band). See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.

Is Act-On better than SendPortal?

Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Act-On and SendPortal are shipping at a similar cadence (velocity 2.5 vs 2.5, both within Sparkpulse's "active" band). For your specific use case, the alternatives sections above list other Mkt Auto products to evaluate alongside.

What are the best alternatives to Act-On?

Top Act-On alternatives in Mkt Auto are ranked by recent ship velocity. Browse the "Act-On alternatives" section above for the current picks, or visit /alternatives/act-on for the full list with editorial commentary on each.

What are the best alternatives to SendPortal?

Top SendPortal alternatives in Mkt Auto are ranked by recent ship velocity. Browse the "SendPortal alternatives" section above for the current picks, or visit /alternatives/sendportal for the full list with editorial commentary on each.