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Swipe Pages

MARKETING
Velocity0.0

Landing page builder for fast mobile AMP pages and marketing campaigns

swipepages.com ↗

A landing page builder that turned itself into an agent surface, then started charging for it.

ai-page-buildermcpagentscredit-pricingab-testingsubaccounts
◆Current state
Swipe Pages has spent 2026 converting a conventional landing page builder into an agent-driven one. The AI Agents launch in December 2025 established chat-based page generation; every release since has hardened it — Code Mode with model selection and block locking, AI image generation in-builder, tracking codes and Events API integrations carried over from the classic product. As of July, AI pages have reached feature parity with the hand-built ones on the things that matter commercially: A/B testing, personalization, and cross-subaccount portability.
◆Where it's heading
Two arcs are converging. The first is distribution: Swipe Genie became addressable from outside the product via MCP in April, first on request, then GA across all plans in July — the builder is now something an external agent drives, not just a UI a marketer opens. The second is monetization: AI credits landed on every plan in May as a purchasable, non-expiring unit, which turns generation volume into revenue rather than cost. Bug-fix releases in between are dominated by agent-session plumbing — transcripts, thought signatures, invitee access — the maintenance profile of a product whose core loop is now a conversation.
◆Prediction
Expect the credit system to gain the usual second-order machinery — per-subaccount allocation and usage reporting — since subaccount timezone and analytics work is already landing. The MCP surface reaching GA on all plans without a matching pricing line suggests agent-driven publishing is next to be metered.

◆Recent moves

  1. 1mo ago

    AI pages move between subaccounts; Inspiration Gallery lands in the builder

    Two agency-shaped additions: AI landing pages can now be moved between subaccounts, and an Inspiration Gallery lets the agent build from a chosen reference layout. Both treat AI pages as first-class assets that need the same portability the classic pages already had. The accompanying fixes are concentrated in the Agents Panel and MCP publishing, the newest surfaces.

    View source ↗
  2. 1mo ago

    MCP connector hits GA; A/B testing arrives for AI pages

    The MCP connector introduced on request in April is now generally available on all plans, and AI pages pick up A/B testing and personalization. This is the graduation step of an arc that started earlier rather than a new direction — but it is the point where agent-built pages stop being a side channel and inherit the conversion tooling the main product sells on.

    View source ↗
  3. 3mo ago

    Webhooks can send mapped lead data only

    A page-level webhook option to send only mapped lead fields, excluding internal data, plus event_source_url on the Facebook CAPI pixel. Small, but it is the kind of payload control agencies need before they route Swipe Pages leads into someone else's CRM.

    View source ↗
  4. 3mo ago

    Swipe Genie AI Bug fixes

    Fix-only release, but the fixes map the product's new center of gravity: corrupted thought signatures, malformed transcripts, agent network errors on Firefox, and invitee access across the Swipe Pages and Agent interfaces. Nothing user-facing changes; this is the cost of running a conversational builder.

    View source ↗
  5. 3mo ago

    AI credits ship on every plan and become purchasable

    ⚡ SPARK

    Alongside subaccount timezones and faster multi-year analytics, this release puts AI credits on every plan and makes extra credits purchasable with no expiry. It converts the generation capability the December launch introduced into a metered commercial unit, which is the step that makes the agent strategy pay for itself.

    View source ↗
  6. 4mo ago

    Swipe Genie becomes drivable from Claude via MCP

    ⚡ SPARK

    The origin of the product's agent-access arc: an MCP integration letting Claude.ai and Claude Code CLI build and publish pages in Swipe Genie, initially on request. Everything downstream — the ready-to-copy CLI setup a month later, GA across all plans in July — rides on this release. Google Ads enhanced conversions ship alongside it.

    View source ↗