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Senja

MKT AUTO
Velocity0.0

Collect, manage and share customer testimonials with widgets, walls of love, and case studies

senja.io ↗

Senja is closing the loop from collecting proof to producing the asset.

social-proofai-videoinvite-automationmcpcase-studies
◆Current state
The dated window covers the merge of classic forms into forms 2.0, native Slack notifications, and an MCP server that connects Senja directly to an assistant. The undated rows fill in both ends of the story: a 2025 run that added AI sizzle reels, case studies from single testimonials, editable testimonial images and reusable video clips, and a 2026 run concentrated almost entirely on invites — performance tracking, editable follow-ups, quick invite, and Stripe events triggering the ask.
◆Where it's heading
Senja is building a pipeline rather than a widget. Collection is being automated and measured, the library is being turned into finished formats — reels, case studies, clips — and the MCP server exposes the whole thing to an assistant that can query it. The 2026 releases suggest the constraint they are working on now is volume at the top of the funnel, since every downstream format is only as good as the proof coming in.
◆Prediction
With invites instrumented, the next obvious step is acting on the numbers — timing or targeting invites automatically off the tracking data, rather than adding more places to send them from.

◆Recent moves

  1. 1mo ago

    Three upgrades to your invite game. We would've stopped at one, but we were on a roll.

    A repeat crawl of the June invite-upgrades announcement. Same item, no new detail.

  2. 2mo ago

    Automate testimonial invites with Stripe, and let your customers decline [if they dare]

    A repeat crawl of the Stripe-triggered invites announcement. Same item, no new detail.

  3. 2mo ago

    New on Senja: invite performance tracking, edit follow ups, quick invite 💃

    A repeat crawl of the invite performance tracking announcement. Same item, no new detail.

  4. 3mo ago

    Classic forms are now merged with forms 2.0

    35,000+ Classic forms migrate into the unified form builder; Senja drops the dual editor and the which-one-do-I-pick friction. Editable invite and thank-you emails, spokesperson avatars, and reward types now reach previously-stuck Classic users. Table-clearing work ahead of a growth push.

    View source ↗
  5. 4mo ago

    LIVE: Ask Claude anything with Senja MCP

    ⚡ SPARK

    First-party MCP server connects Senja to Claude (or any MCP client), exposing testimonial search, creation, and embed-code retrieval to AI agents. Pairs with the consolidation arc: the unified product surface is now also the agent surface. A batch of small API and Forms bug fixes shipped in the same release.

    View source ↗
  6. 4mo ago

    LIVE: Native Slack notification is up and running

    Native Slack notifications for new testimonials replace the Zapier-routed pings teams previously cobbled together. Same consolidation theme as the Forms unification: pull the integration into Senja and out of glue tools. Useful for small teams sharing inbox visibility.

    View source ↗