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SendOwl

E-COMM
Velocity6.3

Digital download delivery and license platform for selling ebooks, software, and subscriptions.

www.sendowl.com ↗

SendOwl opened its store data to AI assistants, and gave sellers a customer record at last.

agent-accessdigital-commercecustomer-recordsmobile-apppayments-migrationbilling-transparency
◆Current state
SendOwl has spent 2026 filling in the parts of a digital-goods store that were missing rather than adding new selling mechanics. A Customers section finally gives sellers a person-centric view instead of reconstructing a buyer from order history; an iPhone app in beta puts revenue, orders and top products on a phone; billing-transparency work surfaced bandwidth, plan limits and overages on the dashboard; and annual billing arrived across all plans. In June it rebuilt its PayPal integration on PayPal's newer platform as Express and Standard are retired.
◆Where it's heading
The July run points at a seller who wants answers rather than screens. The Customers section, the mobile metrics app and read-only agent access are three routes to the same question — who is buying what, and how is the store doing — and the agent beta is the one that skips the interface entirely. Read-only scope, 30-minute token expiry and revocation suggest SendOwl is testing appetite before deciding how far to open the API. The PayPal rebuild is different in kind: forced maintenance on a payment rail, the sort of work that consumes a quarter and yields no new capability.
◆Prediction
If the agent beta holds up, expect write access or a scoped token model to follow, since read-only answers stop being enough once sellers want the assistant to act. General release of the iPhone app is the other near-term item these entries point to.

◆Recent moves

  1. 12d ago

    Connect your AI assistant to your store (beta)

    ⚡ SPARK

    The most directional release in this window: sellers can hand an AI assistant a read-only token and ask questions of live store data instead of navigating to a report. It lands beside the Customers section and the iPhone app as a third route to the same answers.

  2. 26d ago

    The SendOwl iPhone app is now in beta

    A seller-facing companion app in beta: revenue, orders, customers, average order value and refunds by day, week or month, a scrubable revenue chart, top products by revenue, and a live order feed. Reporting rather than store management, which matches where the rest of the quarter's work points.

  3. 27d ago

    Say hello to Customers

    A person-centric view arrives in a product that until now only knew orders — browse every buyer, search by email or customer ID, and pull up a full history straight from a support email. Overdue rather than novel, but it removes the reconstruct-the-buyer-from-orders step that made support slow.

  4. 1mo ago

    The new PayPal integration is live

    PayPal is retiring the technology behind its Express and Standard integrations, so SendOwl rebuilt on the newer platform. Described as a major undertaking and framed entirely around continuity — a quarter of engineering that preserves existing capability rather than adding any, the usual shape of a payment-rail migration.

  5. 4mo ago

    Your Dashboard Just Got a Whole Lot Clearer

    Plan limits, potential overages and current usage move onto the homepage, with a cleaner 30-day income summary and clearer marking of new orders and pending actions. Part of the billing-transparency line that also surfaced live bandwidth usage.

    View source ↗
  6. 4mo ago

    Save More, Stress Less. Annual Billing Has Landed 🦉