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Sender

MKT AUTO
Velocity6.3

Email and SMS marketing automation platform for small businesses.

www.sender.net ↗

Sender put its campaign and automation data behind an MCP server, moving reporting out of its own dashboard.

mcp-serverai-assistantsemail-marketingautomationreporting
◆Current state
Sender is an email marketing platform that has spent the past year filling in platform basics — transactional email and a rebuilt dashboard in December, a refreshed email builder and brand settings in January, ecommerce reports extended to the Standard plan in March, and a rebuilt subscriber import in August. The newest release breaks that pattern: an MCP server that lets an AI assistant query campaign dashboards, automation reports and prior send history directly.
◆Where it's heading
The platform work was about reaching feature parity with larger competitors. The MCP server is a different kind of move, treating Sender's data as something to be consumed by an assistant the customer already uses rather than only through Sender's interface. Note that the feed mixes tutorials and educational posts with genuine release notes, so cadence here overstates shipping volume.
◆Prediction
Expect write actions to follow read access — creating campaigns or triggering automations through the same server — since reporting alone is the easier half. The entries do not describe the permission model, which is the part that will determine how far this can go.

◆Recent moves

  1. 27d ago

    Sender ships an MCP server for campaign and automation data

    ⚡ SPARK

    Sender exposed its campaign, automation and send-history data through an MCP server, so an assistant can answer reporting questions that previously meant opening several dashboard tabs. After a year of filling in platform basics, this is the first release that changes where the work happens rather than what the product contains.

  2. 1mo ago

    Subscriber import rebuilt as a guided, mobile-ready flow

    The August digest leads with a rebuilt subscriber import that walks through the steps and works on a phone, framed as long-running under-the-hood work finally surfacing. Onboarding friction, addressed directly.

  3. 5mo ago

    Custom Events in Sender: Step-by-Step Tutorial and Use Cases

    A tutorial on using Custom Events for triggered sends, not a release. Educational content in a feed that mixes marketing posts with genuine product updates.

  4. 5mo ago

    Ecommerce reports come to the Standard plan

    Ecommerce reporting moves down into the Standard plan, part of the packaging adjustments Sender made through the first half of the year.

  5. 8mo ago

    Refreshed Email Builder and new Brand Settings

    A reworked email builder arrives alongside Brand Settings for keeping sends visually consistent. Composition-surface work, matching the platform-parity phase this window covers.

  6. 9mo ago

    Transactional emails arrive, plus a rebuilt dashboard

    ⚡ SPARK

    The most consequential recent release: transactional emails arrive — alongside a rebuilt dashboard and a new automation trigger — extending Sender past marketing sends into the transactional surface.