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Sender

MKT AUTO
Velocity0.0

Email and SMS marketing automation platform for small businesses.

www.sender.net ↗

Sender is filling out from a budget email tool into a fuller marketing platform, now reaching into transactional sends.

email-marketingmarketing-automationecommercetransactional-emaillanding-pagessmb
◆Current state
Sender ships roughly monthly and has spent the past two quarters closing the feature gaps that separate it from pricier marketing platforms. December brought transactional emails — its first move beyond pure marketing sends — alongside a rebuilt dashboard; since then it has refreshed the email builder, added brand settings, and pushed ecommerce reports down to the Standard plan. Several feed entries are tutorials and best-practice posts rather than releases.
◆Where it's heading
The direction is breadth at an accessible price: landing pages, transactional email, ecommerce events and reports, all aimed at small ecommerce senders who'd otherwise stitch together multiple tools. Moving features down to lower plans points to a land-and-expand pricing strategy. Expect more ecommerce-trigger automation and continued parity-building with the Mailchimp/Brevo tier.
◆Prediction
The next likely moves are deeper ecommerce automation — event-driven flows building on Custom Events — and further transactional and deliverability features now that that surface exists.

◆Recent moves

  1. 2mo ago

    Custom Events in Sender: Step-by-Step Tutorial and Use Cases

    A how-to tutorial on Custom Events — event-triggered emails for behavioral timing — rather than a release. Useful content that underscores Sender's push into ecommerce-trigger automation, but ships nothing new itself.

  2. 2mo ago

    Ecommerce reports come to the Standard plan

    Brings ecommerce reports down to the Standard plan — a packaging move that puts analytics in reach of smaller senders. Consistent with Sender's land-and-expand pricing.

  3. 5mo ago

    Refreshed Email Builder and new Brand Settings

    A refreshed Email Builder and a new Brand Settings feature for keeping campaigns on-brand. Usability and consistency work on the core creation flow.

  4. 6mo ago

    Transactional emails arrive, plus a rebuilt dashboard

    ⚡ SPARK

    The most consequential recent release: transactional emails arrive — alongside a rebuilt dashboard and a new automation trigger — extending Sender past marketing sends into the transactional surface.

  5. 7mo ago

    New Feature: Audience Exclusion in Automation

    Adds audience exclusion to automation workflows, letting users keep specific segments or groups out of certain sends. A targeted but real automation-control improvement.

  6. 7mo ago

    New Feature: Landing Page Builder

    Launches a no-code Landing Page Builder for conversion-focused pages — a long-requested capability that lets users capture and convert without a separate tool. Breadth-building for the SMB audience.