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Semrush

MARKETING
Velocity2.5

Semrush, now an Adobe company, is putting its data inside AI assistants.

adobeai-visibilityconnectorsmcpapp-center
◆Current state
Semrush now describes itself as an Adobe company, and the two have shipped Adobe Brand Visibility, which pairs Semrush's AI visibility data with Adobe's content optimization. On the product side it added connectors for Perplexity and Claude, AI-powered Traffic Insights, and Crazy Egg in the App Center. Its latest entry is an awards note.
◆Where it's heading
Semrush is following its users into AI interfaces. MCP and native connectors put its search data inside Perplexity and Claude, while the Adobe product moves the AI visibility line toward enterprise brand teams. The App Center keeps adding third-party tools around that core.
◆Prediction
Expect connectors for more AI clients and further joint work with Adobe's content tools. How the standalone product is packaged inside Adobe is not visible in these entries.

◆Recent moves

  1. 17d ago

    Semrush Wins Best Software Innovation and Best SEO Platform at Global Industry Awards

    Two industry awards, from the Global Search Awards and the Digiday Technology Awards. Recognition, not a release.

  2. 2mo ago

    Semrush Launches Official Connector for Claude, Bringing Marketing Intelligence into AI Conversations

    An official Claude connector brings Semrush's search and market data into conversations for automating marketing work. It follows the Perplexity connector by about three months.

  3. 3mo ago

    Semrush Introduces Crazy Egg to its App Center

    Crazy Egg's visitor analytics joins the App Center. It continues the use of the App Center as a shelf for third-party tools.

  4. 5mo ago

    Introducing Adobe Brand Visibility: A Unified Solution for the AI Search Era

    Adobe Brand Visibility combines Semrush's AI visibility data with Adobe's content optimization. It is the clearest product output of the Adobe relationship so far.

  5. 5mo ago

    Semrush’s New Traffic Insights Explains Changes In Competitor Traffic Performance

    Traffic Insights uses AI to flag competitor traffic spikes and drops and explain what drove them. It adds interpretation on top of an existing data product.

  6. 5mo ago

    Semrush Launches MCP Connector in Perplexity, Integrating Search Intelligence Within the AI Search Engine

    An MCP connector gives Perplexity Computer users Semrush's search data natively. It starts the run of connectors into AI clients.