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SegMetrics

MKT AUTO
Velocity2.5

Marketing analytics and attribution platform that ties revenue back to marketing sources

segmetrics.io ↗

SegMetrics is cleaning up the inputs to attribution before selling more reports on top.

attributionanalyticsbot-filteringreportingmcpagencies
◆Current state
The changelog is a steady run of reporting and dashboard work: scheduled dashboard snapshots to email and Slack, a rebuilt conversion feeder that pushes filtered conversions back to ad platforms daily, shareable agency templates, and an MCP server that lets AI tools query live funnel data read-only. The newest release adds user-agent tracking, exposing the bot-to-human traffic split and breakdowns by device, OS and browser.
◆Where it's heading
The arc runs from presenting data to trusting it. Early releases made dashboards easier to build and share; the recent ones target data quality at both ends, filtering which conversions train ad algorithms and now filtering bots out of visitor counts. For an attribution product, that is the harder and more defensible problem.
◆Prediction
With bot traffic now a measurable dimension, the obvious follow-up is excluding it automatically from attribution models and conversion feeds rather than leaving it as a filter users apply themselves.

◆Recent moves

  1. 6d ago

    Introducing User Agent Tracking

    User-agent tracking exposes the real bot-to-human traffic ratio plus device, OS and browser dimensions, all filterable and reportable. A direct attack on inflated visitor counts, which matters more for an attribution tool than another chart type.

    View source ↗
  2. 1mo ago

    Introducing Metric Snapshots

    Dashboards can be scheduled to email or Slack as PDF or PNG, with no login required for recipients. Extends reporting to stakeholders who were never going to open the tool.

    View source ↗
  3. 2mo ago

    Updated Conversion Feeder

    The conversion feeder is rebuilt to send filtered, segmented conversions to Facebook, Google, TikTok and Bing daily. Controlling which conversions train ad algorithms is the same data-quality thread the bot tracking continues.

    View source ↗
  4. 2mo ago

    Enable AI analytics with SegMetrics MCP Server

    ⚡ SPARK

    The MCP server opens live, normalized funnel data to Claude, ChatGPT and any MCP client, read-only and with links back to the source report. It changed who can ask SegMetrics a question.

    View source ↗
  5. 5mo ago

    Shareable Agency Dashboard Templates

    Agencies can save any dashboard as a template, share it with clients, and deploy it in one click from a central library. Removes the rebuild-per-client tax that defines agency onboarding.

    View source ↗
  6. 6mo ago

    AI Search in Channel Reports

    Channel reports gain natural-language search for finding traffic sources, campaigns and ad groups. A navigation improvement inside the reporting UI rather than a change in what the data can do.

    View source ↗