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SegMetrics

MKT AUTO
Velocity0.0

Marketing analytics and attribution platform that ties revenue back to marketing sources

segmetrics.io ↗

SegMetrics layers AI-driven search onto its attribution reporting, still shipping steadily

marketing-attributionai-searchdashboardsalertingintegrationsreporting
◆Current state
SegMetrics is shipping a consistent stream of attribution-analytics features: custom home dashboards, per-widget attribution model selection, multi-report tables, and metric alerts. The standout recent move is natural-language AI search inside channel reports, its first clear step toward an assisted query surface. The rest is solid, incremental depth around dashboards, filters, and integrations.
◆Where it's heading
The product is deepening its core marketing-attribution reporting while beginning to fold in AI as a way to navigate that data. Dashboard customization, attribution-model comparison, and alerting all point at serving agencies and teams who live in the reports daily. AI search is the early signal that querying, not just building views, is becoming a focus.
◆Prediction
Expect AI search to expand from channel reports into other report types, and dashboard templates to lean further into agency multi-account use. How far the AI layer goes beyond search is not yet visible in these entries.

◆Recent moves

  1. 4mo ago

    Custom Home Dashboard

    Custom home dashboard layouts with built-in KPI presets, embeddable custom dashboards, and reusable templates for agencies and teams. Fits the arc of deeper dashboard customization.

    View source ↗
  2. 4mo ago

    AI Search in Channel Reports

    ⚡ SPARK

    Natural-language AI search arrives in channel reports, the product's first assisted-query surface over its attribution data. Shifts the interaction model from building views to asking questions.

    View source ↗
  3. 5mo ago

    Metric Alerts for All Accounts

    Threshold-based metric alerts on any metric, now live for all accounts, enabling proactive monitoring without manually checking dashboards. Incremental but real alerting capability.

    View source ↗
  4. 6mo ago

    New Integration: Pike13

    New Pike13 integration brings contacts, subscriptions, and payment data into the attribution stack. Broadens integration coverage in line with the product's connect-everything approach.

    View source ↗
  5. 6mo ago

    Multi-Report Tables & Attribution on Every Widget

    Per-widget attribution model selection (first-, last-, multi-touch side by side) plus a Multi-Report Table widget with formula columns. Meaningful reporting depth for attribution comparison.

    View source ↗
  6. 7mo ago

    New Metrics, Filters & Reporting Polish

    A bundle of new metrics and filters: Revenue Collection metric, deals-revenue-by-integration filter, subscription/billing filters, auto-scaling charts, and multi-value paste. Incremental reporting polish.

    View source ↗