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Pushwoosh

MKT AUTO
Velocity6.3

Multichannel customer engagement and push notification platform

www.pushwoosh.com ↗

Pushwoosh journeys can now read what a webhook says back and act on it mid-run.

customer-engagementjourneyswhatsappwebhooksweb-popups
◆Current state
The current release batch is broad but coherent. Journeys gained the ability to consume webhook response data and use returned values to personalize later steps in the same run. Messaging coverage evened out across channels, with PW_SMSSent and PW_WhatsAppSent events matching what email already emitted, and one-time WhatsApp sends no longer requiring a journey. On the web side, subscription forms can be dropped into any popup as lead capture, form field labels are editable without code, and the popup editor and targeting both got more room to work.
◆Where it's heading
Two things are being closed at once. The channel gap is narrowing — SMS and WhatsApp are being given the same event surface and standalone send path email has had, which makes them first-class for segmentation and triggering rather than journey-only endpoints. The bigger change is that journeys are becoming stateful against the outside world: a webhook step that can return a value into the run turns the journey builder from a sequencer into something closer to orchestration.
◆Prediction
Now that webhook responses can feed a running journey, the natural extension is branching on those values and handling failure paths when the external call does not answer as expected. Expect the remaining email-only capabilities to keep arriving for SMS and WhatsApp until channel parity is complete.

◆Recent moves

  1. 8d ago

    Rename subscription form field labels

    Subscription form field labels are editable from the editor with no code. Small, but it removes a developer dependency from the part of the form a marketer most wants to word themselves.

  2. 8d ago

    New send events for SMS and WhatsApp

    New PW_SMSSent and PW_WhatsAppSent events record dispatch the way PW_EmailSent already did, so segments and triggers can key on whether a message actually went out. Unglamorous parity work, and the prerequisite for treating these channels as equals in journey logic.

  3. 8d ago

    Animation timing for modal Rich Media

    Appearance and dismissal timing for modal Rich Media is configurable from the Control Panel or the mobile SDKs. Presentation polish with no change to targeting or delivery.

  4. 8d ago

    Bring webhook response data into a journey

    ⚡ SPARK

    Every other release in this batch widens a channel or polishes an editor; this one changes what a journey is capable of. A journey that can read external state mid-run is a different tool than one that can only call out and continue.

  5. 8d ago

    Use a subscription form as your Web popup content

    A subscription form block can be added to any popup, linking an existing form or creating one inline. Turns the popup surface from an announcement channel into a lead-capture one without leaving the editor.

  6. 8d ago

    Send one-time WhatsApp messages

    Approved WhatsApp templates can be sent to a chosen audience immediately or on a schedule without building a journey. Removes the setup tax on the simplest case, matching how one-time email has always worked.