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Ortto

MKT AUTO
Velocity1.3

Marketing automation and analytics platform

ortto.com ↗

Ortto ships an MCP integration to make customer and marketing data reachable from AI assistants.

marketing automationmcpai contextjourney builderintegration breadth
◆Current state
Ortto's late-March release ships a Model Context Protocol integration that exposes Ortto's customer and marketing data to AI assistants. Around it sits a heavy run of integration and journey work: Microsoft Dynamics 365 connector, Humanitix integration, Business fields as account-level merge tags, AB-campaign resend to non-openers, journey exit-criteria evaluation on resume, Salesforce sync improvements, and WhatsApp video/media in Talk. The crawler also captured a subscription-form fragment.
◆Where it's heading
Ortto is positioning as the marketing-automation tool whose data is reachable from AI agents — that's the MCP bet — while keeping integration breadth competitive against HubSpot and ActiveCampaign for mid-market customers. Recent emphasis on Salesforce, Dynamics 365, Calendly, Humanitix, and Raisely shows the team prioritizing inbound integrations over deeper journey logic.
◆Prediction
Expect agentic features built on top of MCP: AI-driven journey suggestions, chat-prompted segment building, AI-written campaigns that draw on real customer history. Plus continued integration expansion — Salesforce parity work and probably HubSpot interop.

◆Recent moves

  1. 2mo ago

    What's New at Ortto - Microsoft Dynamics 365 integration, new journey features and more

    Mid-April release headline covers Microsoft Dynamics 365 integration plus new journey features. The content captured is the docs page for Business fields (account-level merge tags), a useful primitive for B2B marketers.

    View source ↗
  2. 2mo ago

    By connecting Ortto via MCP, you make your AI assistant context-aware:

    ⚡ SPARK

    Ortto launches an MCP integration so AI assistants connected to it become 'context-aware' of customer, marketing, and history data. The directional move that frames everything else this quarter — Ortto is making itself an agent-readable surface.

    View source ↗
  3. 3mo ago

    As 2025 comes to a close, there’s one thing we wanted to say first - thank you!

    March digest bundling Business fields, Microsoft Dynamics 365 + Humanitix integrations, AB campaign resend to non-openers, Salesforce-field display fixes in journeys, and multiple Calendly accounts support. Substantive multi-feature monthly with no single directional move.

    View source ↗
  4. 9mo ago

    Video and media support for WhatsApp

    WhatsApp integration gains video and rich-media support both outbound and via Talk (omnichannel engagement). Closes a meaningful gap for support and lifecycle messaging in regions where WhatsApp dominates.

  5. 9mo ago

    Salesforce updates, WhatsApp in Talk and Raisely coming soon..

    September digest: Salesforce sync now supports activity subsets to reduce bloat, plus WhatsApp in Talk, plus a teased Raisely integration. Integration-platform incrementalism — useful, not directional.

    View source ↗