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Optimove

MKT AUTO
Velocity5.0

Customer-led marketing platform for orchestrating personalized multichannel campaigns.

www.optimove.com ↗

Optimove builds out a developer-extensible loyalty and gamification stack

loyaltygamificationdeveloper-apimarketing-automationcrm
◆Current state
Optimove's changelog is dominated by its developer hub, and the through-line is loyalty. Over the past month it shipped a full Loyalty System API, added level-claiming and calculated-reward mission endpoints, and published a reference schema for its loyalty and gamification events. Older entries are incremental API documentation and minor response-field additions.
◆Where it's heading
Loyalty is becoming a first-class, programmable surface rather than a packaged feature, with customers expected to build their own widget frontends against 20-plus endpoints. The shift from auto-granted to player-claimed level rewards signals a more game-like, engagement-driven model.
◆Prediction
Expect further loyalty endpoints and likely webhook or streaming support for the gamification events just documented.

◆Recent moves

  1. 5d ago

    Loyalty Events Schema

    A reference schema for Optimove's nine loyalty and gamification event types. Documentation that supports the broader loyalty API push rather than a feature in itself.

    View source ↗
  2. 13d ago

    Loyalty System API: Level Claiming and Calculated Reward Missons

    Two new Loyalty System API endpoints shift level rewards from automatic to player-claimed and add calculated-reward missions that size payouts per qualifying event. A more interactive reward model layered onto the new API.

    View source ↗
  3. 1mo ago

    Loyalty System API v1 now available

    ⚡ SPARK

    The Loyalty System API's v1 launch, with 20 endpoints across brands, players, missions, rewards, badges and leaderboards, turns loyalty from a packaged feature into a programmable surface teams can build custom frontends on.

    View source ↗
  4. 9mo ago

    Customer Lists API Description

    Documentation for the Customer Lists ingestion API released back in September 2025. Backfilled reference content, not a new capability.

    View source ↗
  5. 9mo ago

    Delete Unsubscribers

    A troubleshooting note on a 404 when BrandId isn't tied to the Optimail channel. Pure clarification.

    View source ↗
  6. 1y ago

    GET Campaign Details

    Adds TargetGroupTags to the GET Campaign Details response. A minor, additive field change.

    View source ↗