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Omnisend

MKT AUTO
Velocity0.0

Email and SMS marketing automation for ecommerce

www.omnisend.com ↗

Omnisend is quietly rebuilding itself around the agencies that run its stores.

partner-portalagency-toolingmulti-accountsegmentationserver-side-tracking
◆Current state
Omnisend remains an ecommerce email and SMS automation platform, but the visible work has shifted to the Partner Portal: templated accounts, access management, and workflow copying across accounts. Alongside that, segmentation gained Total Spent and AOV filters, and a Blotout EdgeTag integration adds server-side event capture for automations that browser pixels miss. The core campaign builder is stable; the surrounding operator layer is where the changes are landing.
◆Where it's heading
The Partner Portal releases stack into a coherent argument: build once, replicate across client stores. Templated accounts, cross-account workflow copying, and per-member access control are the three pieces an agency needs to run dozens of merchants without rebuilding each one. Read together, Omnisend is moving from a single-store SMB tool toward a platform operated on behalf of merchants rather than by them.
◆Prediction
Expect the agency layer to keep filling in — cross-client reporting or billing roll-ups are the obvious gaps once templating and access control exist. The segmentation and tracking work suggests a parallel push on data fidelity, but the entries don't yet show which of the two gets priority.

◆Recent moves

  1. 4mo ago

    New App: Blotout EdgeTag

    A server-side tracking integration that recovers events lost to ad blockers, cookie deletion, and iOS privacy limits. It matters less as a feature than as plumbing: the segmentation and automation work landing elsewhere in this window only pays off if the underlying event stream is complete.

  2. 4mo ago

    New Total Spent & AOV Filters

    Total Spent and Average Order Value join the segmentation filters for all users. Straightforward depth on the targeting side, and consistent with the same theme as the Blotout integration — better data in, better automation triggers out.

  3. 4mo ago

    Partner Portal: Access Management

    Per-member control over which team members reach which client accounts. On its own a permissions checkbox; in the context of the templated-accounts push it is the governance piece an agency needs before it will put multiple clients behind one login.

    View source ↗
  4. 4mo ago

    Partner Portal adds Templated Accounts for agencies

    ⚡ SPARK

    The anchor release of this window: build automations, campaigns, and signup forms once, then copy them into any client store. It converts the Partner Portal from a client list into a production system, and the access-management and workflow-copy releases around it exist to support this.

    View source ↗
  5. 4mo ago

    Omnisend Partner Portal: Create Templated Accounts

    The changelog record of the templated-accounts launch already covered in the same window. Duplicate coverage of one release; the detailed entry carries the analysis.

  6. 4mo ago

    Copy Automation Workflows Between Omnisend Accounts

    Automation workflows can be duplicated within an account or across accounts. The cross-account half is the point — it is the migration path that makes templated accounts usable on stores that already exist.