Omnisend
MKT AUTO
Velocity0.0
Email and SMS marketing automation for ecommerce
Omnisend pivots toward agencies — templated client accounts and copy-between-stores everywhere.
email-marketingecommerceagency-toolingmulti-storedeliverabilityautomation
◆Current state
March's releases are dominated by a single coherent push: making Omnisend usable for agencies and multi-store merchants. The Partner Portal now supports Templated Accounts (build automations, campaigns, and signup forms once, copy them to many client stores), and a parallel batch of features lets users copy automation workflows, saved email templates, campaigns, and signup forms between accounts. The 'Managing Multiple Stores' update is the umbrella capability. Outside the multi-store push, two operationally important additions stand out: in-flight email campaign cancellation, and branded domains for form landing pages.
◆Where it's heading
Omnisend is segmenting away from its single-merchant Shopify-app roots toward a two-tier product: solo merchants on one side, agencies and multi-brand operators on the other. The Partner Portal getting reusable templated accounts is the keystone — it changes the unit of work from 'one store at a time' to 'one configuration deployed to many stores'. This is a direct competitive move on Klaviyo Partner Network and Mailchimp's agency tooling. The cancellation feature and branded domains round out a respectability tier that enterprise-leaning customers will check for in RFPs.
◆Prediction
Expect agency-pricing and partner-tier billing changes in the next few releases, plus deeper cross-store reporting (the natural follow-on to managing multiple stores from one console). The campaign-cancellation pattern likely extends to scheduled SMS and to in-flight automation pauses.
◆Recent moves
- 2mo ago
New App: Blotout EdgeTag
- 3mo ago
New Total Spent & AOV Filters
- 3mo agoView source ↗
Partner Portal: Access Management
- 3mo ago
Partner Portal adds Templated Accounts for agencies
⚡ SPARKOmnisend's Partner Portal gains Templated Accounts: build automations, campaigns, and signup forms once, then copy them to many client stores. This is the load-bearing piece of Omnisend's agency play — without it, the surrounding 'copy between stores' features are point fixes; with it, the agency motion has a unit-of-work that scales.
View source ↗ - 3mo ago
Omnisend Partner Portal: Create Templated Accounts
- 3mo ago
Copy Automation Workflows Between Omnisend Accounts