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Velocity6.3

Video infrastructure API for streaming and hosting

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Mux pushes deeper into AI video workflows and engagement analytics as Robots starts billing.

video-infrastructureai-workflowsengagement-analyticsmonetizationdeveloper-apideprecations
◆Current state
Mux is shipping on two fronts at once: Mux Video gains content-aware features like Shots (preview frames from detected shot boundaries) and DRM offline playback, while Mux Data builds out a real analytics surface with custom monitoring dashboards and engagement endpoints for heatmaps and hotspots. The notable structural move is Mux Robots, its hosted AI video workflows, graduating from technical preview to a billed beta.
◆Where it's heading
The arc points toward AI-native video infrastructure layered on top of the core encode/deliver/measure stack. Robots is being productized in steps: Directives added declarative orchestration, then unit pricing was recalculated, and now the free period has ended. In parallel, Mux Data is moving from passive QoE metrics toward active, near-real-time engagement analytics that customers can build dashboards on.
◆Prediction
Expect Robots to move from beta toward general availability with more workflow primitives, and Mux Data's engagement APIs to gain more scored-segment outputs feeding the custom dashboards. The metric deprecation suggests continued cleanup of the older Data API surface.

◆Recent moves

  1. 2d ago

    Mux Video now supports Shots

    Shots extracts preview images at detected shot boundaries within any asset, adding content-aware frame selection to Mux Video. It fits the move toward smarter, automated video understanding alongside Robots rather than manual thumbnailing.

  2. 2d ago

    Deprecating global metric values

    Mux is deprecating global values for Data metrics, pulling them from the dashboard and docs while keeping the global_value field on the Get Overall Values endpoint. A narrowing of the older Data API surface as the newer engagement analytics take over.

  3. 9d ago

    Dashboard date localization and a UTC display preference for Mux Data

    Dashboard timestamps now localize to the browser's language, and Data pages gain a UTC display toggle. A small but real usability improvement for teams operating across time zones.

  4. 11d ago

    Mux Robots is now in Beta

    ⚡ SPARK

    Mux Robots, the hosted AI video workflow product, moved from technical preview to billed beta, ending the free period. This is the monetization milestone in the Robots productization arc that earlier added Directives orchestration and revised pricing.

  5. 18d ago

    Mux Data Engagement API now supports heatmaps and hotspots

    Two new Data API endpoints expose per-moment engagement: /heatmap for viewer attention and /hotspots for the most- and least-watched segments of any asset. These are the data primitives the custom dashboards and engagement story are built on.

  6. 18d ago

    Mux Data now supports Custom Monitoring Dashboards

    Custom Monitoring Dashboards let users assemble near-real-time views of active video sessions from up to 10 timeseries, heatmap, and list components with filtering. It turns Mux Data from fixed reports into a configurable monitoring surface.