LoginSign Up
← Back to all sparks
M

MailPoet

MKT AUTO
Velocity0.0

Email newsletters and automation for WordPress

www.mailpoet.com ↗

MailPoet's recent feed is mostly evergreen email tips, with product news trailing off.

email-marketingwordpressautomationcontent-marketingdeliverability
◆Current state
MailPoet's changelog is dominated by educational email-marketing content; the genuine product releases in view — Custom Triggers, segmentation, automation analytics — date back to its 2023 Automations push. The most recent entry is a how-to on collecting product reviews.
◆Where it's heading
On this evidence the product's release cadence has slowed, with marketing content filling the feed rather than feature launches. The earlier momentum around Automations isn't visible in recent entries.
◆Prediction
The entries don't clearly signal the next product move; recent activity is content, not releases, so near-term shipping is unclear from what's shown.

◆Recent moves

  1. 1mo ago

    10 Ways to Get More Product Reviews Using Email

    An evergreen guide to driving product reviews through email automation; content marketing, not a product update.

    View source ↗
  2. 2y ago

    How to Identify and Fix Low Email Engagement

    A how-to on diagnosing and fixing low engagement — educational content with no product change.

    View source ↗
  3. 2y ago

    Navigating Google’s and Yahoo’s New Sender Requirements: What Email Marketers Need to Know

    An explainer on the 2024 Gmail and Yahoo sender rules; useful deliverability guidance, not a release.

    View source ↗
  4. 2y ago

    How to Upgrade Your Email Content Using AI and ChatGPT

    A guide to using AI to improve email copy; positioning content rather than a MailPoet feature.

    View source ↗
  5. 2y ago

    MailPoet’s Custom Trigger: Unleash Your Automations

    The custom trigger, which starts automations from custom code, is a genuine product capability — part of MailPoet's 2023 Automations build-out.

    View source ↗
  6. 2y ago

    From Bulk to Bespoke: Transform Your Email Campaigns with Segmentation

    A suite of new segmentation features improving targeting; one of the concrete product releases in an otherwise content-heavy feed.

    View source ↗