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MailerLite

MKT AUTO
Velocity5.0

Email marketing software for growing businesses

www.mailerlite.com ↗

MailerLite put an AI agent in its HTML editor and split abandoned cart from abandoned checkout

email-marketingecommerce-automationai-editorbrand-stylestemplates
◆Current state
Releases land every few weeks with a tight scope: brand styles, templates, and e-commerce automation triggers. May replaced the rich-text editor with a distraction-free Simple editor and rebuilt the Custom HTML editor with live preview, syntax highlighting and an integrated AI agent that edits HTML from plain-English instructions. June split abandoned cart into two triggers, and July added variant-level targeting to the purchase trigger, shipping on Wix first with other platforms rolling out.
◆Where it's heading
Two threads. Brand styles are being pulled out of settings and into the places people work — their own section, then a save-as-brand-style button inside the builder, then templates that populate from them automatically. Meanwhile the e-commerce side is getting more precise about shopper intent: cart versus checkout abandonment as separate moments, and product variants rather than products as the trigger unit. Both are depth in an existing product, funded by a clearer picture of what a small store's automations need.
◆Prediction
Variant support shipped on one platform with the rest listed as coming, so the near-term work is finishing that rollout across BigCommerce, Shopify, PrestaShop, WooCommerce, Shoper and the e-commerce API.

◆Recent moves

  1. 14d ago

    2 new templates, styled to match your brand 🎨

    Two more branded templates that auto-populate from saved brand styles. Catalog work on top of the brand-styles plumbing built earlier in the quarter.

  2. 1mo ago

    Purchase specific product trigger gets variant support

    The purchase trigger can now target a specific variant — size, colour, SKU — with variant data syncing from the store and a multi-select field in trigger settings. Live on Wix only, with the other integrations listed as pending, which makes this a partial rollout of a real precision gain.

  3. 1mo ago

    Save brand styles directly from the email builder

    Colour changes made in the builder's Styles panel can be pushed account-wide with a preview of what will change. Removes a trip to account settings, and continues the pattern of moving brand controls to where the work happens.

  4. 1mo ago

    New e-commerce automation triggers

    Abandoned cart is split into two triggers: a new Abandoned Cart for shoppers who add items but never start checkout, and the renamed Abandoned Checkout for those who start and do not finish. Existing automations migrate with no action needed — a naming correction that also creates a genuinely new send moment.

  5. 2mo ago

    4 new email templates for writers

    Four templates for writers, released to accompany the new Simple editor. Template gallery filling, not a capability change.

  6. 3mo ago

    ✍️ New email editors! Write, code, create in flow

    ⚡ SPARK

    Both ends of the editing experience were replaced at once: a Simple editor that preserves formatting pasted from Docs, Notion or an AI tool, and a rebuilt Custom HTML editor whose integrated AI agent edits markup from plain-English instructions. This is the release the brand-styles and template work since has been building on.