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Velocity3.8

Video engagement platform for webinars and online events

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Livestorm buys AI video startup Qlip to own what happens after the webinar ends.

webinarsai-videoacquisitionplatform-expansionusage-based-pricingapi-and-integrations
◆Current state
Ten years in, Livestorm just made its first visible acquisition, bringing AI video company Qlip in-house to address post-recording webinar workflows. The surrounding feed mixes real platform milestones — a public API, an MCP integration, usage-based enterprise pricing, a HubSpot partnership — with marketing content. The company is repositioning from a live-webinar tool toward an AI-assisted video platform spanning the full event lifecycle.
◆Where it's heading
Livestorm is extending past the live event itself toward the recording-and-after phase, where AI repurposing of webinar video is the wedge. The Qlip deal, layered on prior moves toward openness (public API, MCP) and flexible pricing, signals a platform that wants to own both the broadcast and what teams do with the footage afterward.
◆Prediction
Expect Qlip's technology to surface as native post-webinar features — automated clipping, summaries, or repurposing of recordings — given the stated focus on 'what happens after the recording ends.'

◆Recent moves

  1. 19d ago

    After 10 years of Livestorm, we acquired Qlip

    ⚡ SPARK

    Livestorm's first notable acquisition: AI video company Qlip, brought in-house to tackle post-recording webinar workflows. This is the clearest directional move in the window, pivoting the company from live-event tooling toward full-lifecycle AI video.

  2. 2mo ago

    Webinar Language Accessibility: Why Captions Aren't Enough for Global Audiences

    An editorial post arguing captions alone don't deliver true language accessibility, tied to Livestorm's live-translation positioning. Content marketing rather than a shipped change, but it reinforces the global-reach framing around the platform.

  3. 2mo ago

    18 Unforgettable Webinar Titles & How to Create Your Own

    SEO-oriented marketing content on webinar titles and outlines. No product change; included here only as part of the feed's content stream.

    View source ↗
  4. 2mo ago

    How Livestorm MCP Makes Webinar Planning Easier

    Coverage of Livestorm's MCP integration for webinar planning points to a real interoperability surface — exposing the platform to agentic/AI tooling. Modest but concrete, and consistent with the API-and-integrations thread running toward the Qlip move.

  5. 2mo ago

    Introducing Livestorm’s Public API

  6. 2mo ago

    Webinar Pricing: Why Traditional Models Create Quiet Frictions