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Greenshift

DESIGN
Velocity0.0

Gutenberg blocks and animation builder for WordPress

Greenshift's arc: from a Gutenberg block pack to a full builder, now spun out white-label.

gutenbergpage-builderwordpressblockswoocommercewhite-label
Current state
Greenshift is a Gutenberg-native block and page-builder plugin. The visible entries span 2023 to 2025 and show it maturing from a block collection into a full builder (class system, StyleBook, variable builder, interaction APIs) while branching into WooCommerce commerce blocks and, most recently, a white-label standalone (GreenLight). The feed mixes real release notes with the occasional editorial post.
Where it's heading
The direction is twofold: deepen the builder (filter blocks, animation chains, Anchor and Scroll APIs) and widen distribution by packaging the block set for agencies to resell under their own brand. The editorial defense of Gutenberg signals a firm bet on the native block editor over third-party builders.
Prediction
GreenLight suggests the next moves center on the agency and white-label market plus continued builder parity. Note the newest entry is July 2025, so this feed is roughly a year stale and likely misses more recent releases.

Recent moves

  1. 1y ago

    GreenLight Project

    Greenshift spins its block set out as GreenLight, a white-label standalone aimed at agencies that want the builder without the brand. A distribution move that widens the addressable market beyond the core plugin.

    View source ↗
  2. 1y ago

    Why Gutenberg is best what was happened with WordPress. Overview for users and developers

    An editorial defense of Gutenberg, not a release. It signals the team's bet on the native block editor over third-party builders, but carries no product change.

    View source ↗
  3. 1y ago

    Major 10 update – Filter blocks, Anchor API, Scroll API, GreenLight Element updates, Simplified panels, custom panels and popups

    The major-10 (X) release adds a top-voted Filter block plus Anchor and Scroll APIs, extending the query and interaction tooling. Continues the move from block pack toward full builder.

    View source ↗
  4. 2y ago

    Major update 8.0 – woocommerce conversion pack, improvements in UI, more options in Stylebook, slider improvements, new FSE template section in library

    A WooCommerce conversion pack (buy-now buttons, product bundles, stock bars) pushes Greenshift into commerce page-building. Broadens the plugin from layout into sales-page tooling.

    View source ↗
  5. 2y ago

    7.9 Major update – animation chains, support for Search and Filter plugin, ACPT repeater block, Chimps style for Meta getter

    Animation chains and integrations (Search & Filter, ACPT repeater) deepen the block-level animation and dynamic-data story. Incremental buildout of the interaction and query systems.

    View source ↗
  6. 2y ago

    7.7 Major update – WPML, multilanguage, better copy – paste

    WPML and Polylang multilanguage support plus improved copy-paste address production needs for agency sites. Maturity work rather than new direction.

    View source ↗