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Goldcast

MEETINGS
Velocity2.5

B2B webinar and virtual event platform for marketing teams

Goldcast is polishing the production booth: stage layouts, audio control, and one brand kit.

b2b-eventswebinarscontent-repurposingbrand-assetssalesforceproduction-quality
Current state
Goldcast runs B2B events and repurposes the recordings through Content Lab. The recent work splits between the live room - dynamic stage layouts, emoji reactions, animated PowerPoint support, faster removal of disruptive attendees - and the post-production side, where speaker audio can be balanced or muted per track and transcription now covers Asian languages. A central brand asset store now holds fonts, colors, logos, and brand voice for use across both.
Where it's heading
The platform is being tuned for output quality rather than reach. Nearly every release improves how the finished artifact looks or sounds: recording accuracy at 1080p with the resolution shown before processing, per-speaker volume, layouts chosen per moment, brand assets applied consistently. The one operational thread running alongside is Salesforce automation, where event templates now clone and link their campaign - a sign the buyer being served is marketing operations, not the producer.
Prediction
Expect the brand asset store to be wired into Content Lab's clip generation, since a stored brand voice has no other obvious use in an events tool.

Recent moves

  1. 17d ago

    New dynamic stage layouts to keep your audience more engaged

    Producers get more control over how speakers and shared content sit on stage, with flexible speaker views and styling per moment, and attendees can hide the engagement sidebar. Production control of the sort that decides whether a recording is worth repurposing later.

  2. 1mo ago

    All your brand assets in one place

    Fonts, colors, logos, and brand voice move into a single store applied across Goldcast. Consistency plumbing, though storing a brand voice alongside visual assets suggests it is meant to feed generated content rather than just styling.

  3. 2mo ago

    Improved 1080P Recordings

    Recordings capture at 1080p more reliably, and Recording Studio now shows the resolution before processing starts, with a troubleshooting path when it is wrong. Making a quality failure visible before the event is recorded is worth more than the accuracy fix itself.

  4. 2mo ago

    Automate Salesforce Campaign Creation for Events

    Creating an event from a template now clones and links the matching Salesforce campaign automatically. The clearest operations release in this window - it removes the manual step that made running repeatable event programs at scale tedious.

  5. 3mo ago

    Increase engagement with emoji reactions

    Attendees can trigger emoji reactions visible during the live session. A small engagement primitive, though the reaction timeline is also a signal for which moments to clip afterwards.

  6. 3mo ago

    Adjust volume with speaker audio controls

    Individual speaker audio levels can be balanced or fully muted in the Content Lab editor. Part of the steady work making the post-event clip a publishable asset rather than a raw capture.