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Flodesk

MKT AUTO
Velocity5.0

Email marketing platform with beautiful templates and automation workflows

flodesk.com ↗

Flodesk keeps closing the table-stakes gap - this time it is account security.

mfaaccount-securitylist-hygienedeliverabilityesp-table-stakesapi-access
◆Current state
Flodesk is adding the operational depth a design-first ESP can skip early. MFA now protects logins with an authenticator app, replacing the email one-time code and gating third-party API connections. The list-hygiene cluster is the other visible track: an unengaged-subscribers segment identifies dead weight and archiving removes it reversibly without deleting history or counting against the plan limit, with subject-line A/B testing and a calendar view rounding out the send workflow.
◆Where it's heading
The design-led product is being backfilled with the things buyers check on a diligence list rather than in a demo. Security, deliverability hygiene, testing and scheduling are all areas where Flodesk previously had nothing to point at, and each release closes one. The pattern points at customers who evaluate Flodesk against established ESPs instead of choosing it for the editor alone.
◆Prediction
Expect the security and account-administration track to continue - team roles, session management or audit visibility are the natural follow-ons now that MFA and API-connection protection are in place.

◆Recent moves

  1. 7d ago

    Multi-factor Authentication (MFA)

    MFA with an authenticator app now replaces the email one-time code at login, and is also required when authorizing third-party apps that connect through the API. It is table stakes rather than differentiation, which is precisely the gap this product has been closing release by release.

  2. 8d ago

    Unengaged Subscribers segment

    A pre-built segment surfaces active subscribers who have stopped opening and clicking, refreshing itself with no filter-building. It is the identification half of the list-hygiene pair Flodesk started with subscriber archiving in May, and the cleanup step is still manual.

  3. 1mo ago

    A/B test your subject lines

    Subject-line A/B testing lands inside the existing send flow, sending two variants to a slice of the list and pushing the higher open rate to the rest after 24 hours. Standard ESP functionality arriving late, with the fixed 24-hour window and open-rate-only criterion keeping it deliberately simple.

  4. 2mo ago

    Calendar view

    Sent, scheduled, and draft emails get month and week calendar views with drag-to-reschedule. Planning was the piece Flodesk users kept in spreadsheets, and pulling it in-app matters more for cadence discipline than for any single send.

  5. 2mo ago

    Archive subscribers

    Archived subscribers stop receiving campaigns and workflow email and stop counting toward the plan's subscriber limit, but keep their records and reactivate automatically if they resubmit an opt-in form. The billing side of that is the substantive part — list hygiene now has a direct effect on what a customer pays.

    View source ↗
  6. 3mo ago

    Email Expiration in Workflows

    Workflow email steps can carry an expiration date, time, and timezone, after which subscribers skip that step instead of receiving a stale message. A narrow but real fix for evergreen sequences carrying dated promotions.