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Demand Gen Report

MARKETING
Velocity6.3

B2B marketing news and analysis covering demand generation, ABM and martech trends.

www.demandgenreport.com ↗

Demand Gen Report tracks B2B marketing's reorganization around AI agents and AI search.

account-based-marketingai-personalizationagentic-marketingai-searchctvfunding
◆Current state
Demand Gen Report's recent coverage clusters on AI reshaping B2B go-to-market: ABM benchmark data on AI personalization, AI search overtaking SEO as a content channel, agentic-marketing funding, and CTV ad partnerships. It mixes original research, vendor news, and people moves.
◆Where it's heading
The publication is increasingly framing B2B marketing around two shifts: AI as an execution layer (personalization, agentic platforms) and AI search/GEO as a distribution channel displacing classic SEO. Funding and product news from agentic-marketing startups is becoming a recurring beat.
◆Prediction
Expect continued emphasis on agentic-marketing platforms and AI-search measurement, with benchmark surveys and vendor funding rounds as recurring anchors.

◆Recent moves

  1. 12h ago

    2026 ABM Benchmark Survey: AI’s Biggest Impact Is Personalization At Scale

    The 2026 ABM benchmark — AI's biggest impact being personalization at scale — is original research feeding the publication's AI-in-B2B throughline.

    View source ↗
  2. 1d ago

    Nectar Social Raises $30M, Rebrands Itself as Nectar Agent

    ⚡ SPARK

    Nectar Social's $30M raise and rebrand to Nectar Agent is covered as a marker of how fast B2B martech is reorganizing around agentic platforms.

    View source ↗
  3. 1d ago

    AI Search Top Content Distribution Channel for B2B Tech Marketers: 10Fold

    10Fold's finding that AI search is now the top content distribution channel for most B2B tech marketers quantifies the SEO-to-GEO shift the publication keeps surfacing.

    View source ↗
  4. 1d ago

    Why Your Revenue Tech Is Underperforming (And It’s Not the Software’s Fault)

    An analysis of underperforming revenue tech reframes the stack problem as adoption, not software — substantive commentary aligned with the publication's revops focus.

    View source ↗
  5. 2d ago

    Amazon Ads, LinkedIn Collaboration Focused on CTV

    The Amazon Ads–LinkedIn CTV tie-up is covered as a meaningful new channel combination for reaching professional audiences on streaming.

    View source ↗
  6. 2d ago

    B2BMX Summer Camp 2026 Set to Help Marketers “Build Once, Multiply Impact”

    A promotional notice for the publication's own B2BMX Summer Camp event — house promotion rather than industry signal.

    View source ↗