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CleverTap

MKT AUTO
Velocity0.0

Customer lifecycle and mobile marketing platform

clevertap.com ↗

CleverTap's shipping is all SDK maintenance while the platform story sits still.

mobile-sdkpush-notificationsrich-mediaunitymaintenance
◆Current state
CleverTap is a customer engagement and retention platform, and the visible output in this window is SDK release traffic: a push notification content library at 1.3.0 adding a vertical image template, a Push Template SDK at 2.4.0, and a Unity SDK patch. The feed also carries documentation index pages captured as entries, which inflate the apparent cadence without representing releases.
◆Where it's heading
Nothing here changes the product's direction. The push-template work is incremental format support — richer creative units in notifications — spread across the mobile SDK matrix, which is what a mature engagement platform ships between larger platform moves. The signal in this window is maintenance, not strategy.
◆Prediction
Expect the same SDK cadence to continue with per-platform parity releases. The entries give no basis for predicting a platform-level move; whatever CleverTap is doing above the SDK layer is not visible in this feed.

◆Recent moves

  1. 5mo ago

    Push SDK 1.3.0 — Vertical Image template

    A vertical image push template with GIF and CTA support. Real creative surface for mobile marketers, and representative of what this window is: format depth inside the notification stack rather than platform change.

    View source ↗
  2. 5mo ago

    Docs reindex: developer overview

    A documentation index page captured as a changelog entry. Not a release.

    View source ↗
  3. 5mo ago

    Docs reindex: SDK catalog

    The SDK listing page scraped as an entry. Not a release.

    View source ↗
  4. 5mo ago

    CleverTap SDK: Android 8.1.0

    View source ↗
  5. 5mo ago

    CleverTap SDK: CTNotificationContent 1.3.0

    A second record of the CTNotificationContent 1.3.0 release already covered in this window. Duplicate entry, no new information.

    View source ↗
  6. 5mo ago

    CleverTap SDK: Push Template 2.4.0

    The Push Template SDK reaches 2.4.0 with additional notification template options, matching the vertical-image work in the content library. Parity shipping across the push stack rather than a distinct capability.