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C

Clay

MARKETING
Velocity5.0

Clay lets teams publish workflows as templates and adds healthcare data.

gtm dataenrichmentworkflowsenterprise admincredit controls
◆Current state
Clay is a go-to-market data platform that combines enrichment, audiences, ads and outbound sequencing. Late October brought Claygent Auto-mode, which picks a model per row for cost, plus MCP client allowlists and per-workflow credit caps. The week of November 2 added Workflow Templates that anyone can copy, a Definitive Healthcare integration, Salesforce traffic through a customer's own proxy, and tags for Audiences segments.
◆Where it's heading
Clay ships a weekly roundup that alternates between widening its data sources and adding the admin controls larger customers ask for. Workflows have become its main unit, now with budgets, triggers from signals and, with templates, a way to share them between workspaces.
◆Prediction
Expect templates to grow into a shared gallery and more vertical data providers like Definitive Healthcare to follow.

◆Recent moves

  1. 5d ago

    Workflow Templates, Definitive Healthcare data, Salesforce proxy

    Workflows can now be published as templates anyone can copy, Definitive Healthcare adds hospital and health-system data, and Salesforce calls can run through a company proxy to manage API quotas. Templates make Clay's workflow unit shareable, after weeks of adding budgets and admin controls to it.

  2. 12d ago

    Workflow credit caps, MCP client allowlists, Audiences hard delete

    This roundup adds credit caps per workflow, admin allowlisting of MCP clients by domain, API hard deletes for Audiences privacy requests, and a one-click handoff from enrichment search to Sculptor. Most of it is governance, continuing Clay's enterprise push.

  3. 18d ago

    Auto-mode for Claygent

    Claygent Auto-mode (beta) chooses which AI model runs each row, optimizing for cost. It removes a manual model choice and fits Clay's steady effort to make credit spend predictable.

  4. 26d ago

    SCIM provisioning, Audiences upsert, signals into workflows

    This week brought SCIM provisioning, upserts by external ID for Audiences, signal results sent straight into workflow triggers, and metro-area search across 151 countries. SCIM and signal triggers are the substantive pieces: one handles enterprise identity, the other connects modules.

  5. 1mo ago

    Clay redesigns home, centralizes Audiences exports

    A redesigned home page that opens into Workflows or chat, a single view of every Audiences source and export, and Ads match rates that line up with each ad platform. After weeks of launching Ads and agent access, this week makes those surfaces easier to audit and route through Workflows.

  6. 1mo ago

    Per-workflow credit budgets and Clay Ads in the CLI

    Workflow Budgets cap credit spend for each automated workflow, and Clay Ads can now be created, edited and paused from the CLI and coding agents. It is the third spend control in two months, now scoped to single workflows, while ad execution opens to agents.