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Brand24

MARKETING
Velocity6.3

Brand24 pivots toward AI visibility and an agentic Brand Assistant, plus spoken-mention detection.

social-listeningai-visibilitybrand-assistantai-agentssentiment
◆Current state
Brand24 is shipping steadily on two themes. The bigger one is AI: a self-serve AI Visibility add-on and a new Sources view tracking which sites LLMs cite, plus Brand Assistant 2.0, an agent that picks its own tools, reasons over data, and reaches the open web. The second is expanding what its monitoring can hear — it now detects spoken brand mentions in YouTube audio via captions, timestamped. Emotion analysis and a faster search engine round out the recent work.
◆Where it's heading
Brand24 is repositioning from classic social listening toward AI-era brand intelligence: measuring how brands appear inside AI answers and giving users an agent to interrogate it all. Expanding capture into video audio shows the listening surface is widening in parallel, but the strategic weight sits on AI visibility and the assistant.
◆Prediction
Expect AI Visibility to keep gaining depth — more engines, more citation analytics — and Brand Assistant to take on more agentic, multi-step analysis tasks.

◆Recent moves

  1. 16d ago

    🎙️ Brand24 now detects your brand's spoken mentions in YouTube videos

    Brand24 now analyzes YouTube auto-captions to catch spoken brand mentions with exact timestamps, widening the listening surface from text into video audio — a real new capture source within the monitoring core.

    View source ↗
  2. 1mo ago

    New AI Visibility View: Sources

    A new Sources tab in AI Visibility shows which websites LLMs cite most and how they affect a brand's AI presence — extending the AI-visibility analytics that increasingly anchor the product.

    View source ↗
  3. 1mo ago

    Brand Assistant 2.0: smarter answers, inline charts, and the open web

    ⚡ SPARK

    Brand Assistant 2.0 turns the helper into an agent that picks tools, pulls data, and reaches the open web — the clearest marker of Brand24's shift from listening dashboard toward AI-driven brand intelligence.

    View source ↗
  4. 1mo ago

    Add-on: AI Visibility tab – now activate it yourself from your panel

    The AI Visibility tab can now be self-activated from the panel, letting users check brand performance across ChatGPT, Gemini, Claude, and others without a sales step — lowering the barrier to the AI-visibility feature.

    View source ↗
  5. 2mo ago

    Emotions analysis back in the panel

    Upgraded emotion analysis returns to the panel as both a graph and a filter, with a new model for spotting which emotions drive a discussion — incremental analytics depth for the listening core.

    View source ↗
  6. 2mo ago

    Faster analysis for large projects (new search engine rollout)

    A new search engine rollout speeds up analysis for large projects, loading views in seconds even for dashboards handling hundreds of thousands of mentions — a real performance gain for heavy users.

    View source ↗