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Brand24

MARKETING
Velocity5.0

Brand24 keeps adding listening surfaces, and Threads is the latest.

social listeningbrand monitoringthreadsvideo transcriptionai visibility
◆Current state
Brand24 has spent the past four months widening what it can hear: spoken mentions in YouTube and TikTok audio, AI-model visibility tracking, and now public Threads conversations. Alongside the new sources it has added precision tools such as Boolean Advanced Search and an Owned vs. Earned channel filter, which help users cut noise from a growing mention stream.
◆Where it's heading
The pattern is coverage first, then filtering. Each new source (video transcripts, LLM answers, Threads) raises mention volume, and the follow-up releases help users narrow it. Combined with the agentic Brand Assistant and the ChatGPT app, Brand24 is moving toward being a queryable intelligence layer rather than a mention feed.
◆Prediction
The cadence suggests another source or source-depth expansion within a month or two. Which network comes next is not clear from the entries.

◆Recent moves

  1. 10d ago

    Project avatars for easier navigation

    Projects now show an avatar pulled from their Owned Channels in the list, sidebar and search. It follows last week's Ctrl+K switcher as another small navigation aid for multi-project accounts.

    View source ↗
  2. 15d ago

    Jump to any project in seconds

    A Ctrl+K project switcher jumps straight to any project or one of its tabs. It is a navigation fix for agencies and multi-brand accounts, not part of the source-expansion run.

    View source ↗
  3. 1mo ago

    Integrate and monitor Threads

    Brand24 now monitors public Threads posts and comments that match project keywords, alongside its other sources. It closes a coverage gap rather than changing direction, continuing the run of source expansions that began with YouTube audio.

    View source ↗
  4. 1mo ago

    Separate your own content from the conversations you earn

    A Channel type filter now separates Owned content from Earned mentions automatically, so organic buzz is measured without the brand's own posts inflating it. It is a filtering answer to the volume added by recent source expansions.

    View source ↗
  5. 2mo ago

    Discover more TikTok mentions with video transcriptions

    ⚡ SPARK

    TikTok transcription extends the spoken-mention detection Brand24 first shipped for YouTube. It confirms that audio-layer listening is a deliberate product line rather than a one-off feature.

    View source ↗
  6. 2mo ago

    Advanced Search: build precise searches with AND, OR, NOT, and more

    Boolean Advanced Search, with exact phrases and proximity, gives power users precise queries, and the AI Helper writes them from plain language. It is the precision counterweight to the expanding mention stream.

    View source ↗