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Brand24

MARKETING
Velocity5.0

Brand24 is redefining a mention: spoken audio, and answers only a model can see.

social-listeningai-visibilityagentic-assistantvideo-monitoringbrand-analytics
◆Current state
Brand24 has spent three months extending monitoring past written text on the open web. AI Visibility — tracking how ChatGPT, Gemini, Claude and Perplexity describe a brand — became self-activating from the panel in May and gained a Sources view showing which sites those models cite. Brand Assistant 2.0 turned the in-product assistant into an agent that selects its own tools and reads the live web. June added detection of spoken brand mentions inside YouTube audio, timestamped to the minute. The two August entries are delivery and packaging: an installable browser app with push alerts, and a redesigned infographic report.
◆Where it's heading
The product's definition of a mention is widening on two axes at once — from text to speech, and from published pages to model-generated answers. That reframes social listening as visibility measurement across whatever surface an audience actually reads, including one nobody can crawl directly. The delivery layer is following the same logic: push notifications and an installable app move Brand24 from a dashboard you visit to alerts that find you. Reporting work like the infographic redesign and the inflation-adjusted AVE model suggests the buyer being served is still the person who has to present numbers upward.
◆Prediction
AI Visibility is the obvious place for the next expansion — more models, more monitored prompts, or turning the Sources view into guidance on where a brand needs to appear to get cited. The entries do not indicate whether it stays a paid add-on or folds into the core plans.

◆Recent moves

  1. 4d ago

    Brand24 installs as a browser app with push alerts

    Brand24 installs from the browser as an app across desktop and mobile, with push notifications configurable per project, filter set and frequency. It is the delivery half of the monitoring arc — the data has been getting broader, and this is how it reaches someone before they think to look.

    View source ↗
  2. 4d ago

    📊 A fresh new look for your Infographic

    The infographic report was redesigned for scanning: light and dark modes, one-click download, and period-over-period plus competitor comparison in one view. Presentation work aimed at the recurring job of reporting brand performance upward.

    View source ↗
  3. 2mo ago

    🎙️ Brand24 now detects your brand's spoken mentions in YouTube videos

    ⚡ SPARK

    Monitoring extends from written text to speech, with YouTube auto-captions parsed for brand mentions and each hit timestamped inside the video. This is the modality half of the widening-mention arc that AI Visibility drives on the answer side.

    View source ↗
  4. 2mo ago

    New AI Visibility View: Sources

    A Sources tab in AI Visibility breaks down which websites LLMs cite, by source type and by model. It moves the add-on from reporting a score to naming the places a brand would have to appear to change it.

    View source ↗
  5. 2mo ago

    Brand Assistant 2.0: smarter answers, inline charts, and the open web

    ⚡ SPARK

    The in-product assistant becomes an agent with tool selection, inline charts and open-web access. It is the clearest break in this window from Brand24 as a dashboard over collected mentions toward Brand24 as something you ask questions of.

    View source ↗
  6. 3mo ago

    Add-on: AI Visibility tab – now activate it yourself from your panel

    AI Visibility can be switched on from the panel without sales contact, with a 14-day trial covering 30 prompts across four models. Self-activation is how an add-on gets tried, and it precedes the Sources view that made the tab worth keeping.

    View source ↗