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Backlinko

MARKETING
Velocity5.0

SEO training and research blog from Brian Dean / Semrush covering link building, content and keyword research.

backlinko.com ↗

Backlinko updates its evergreen SEO playbook for the AI-search era, leaning on depth and original data.

ai-visibilityquery-fan-outtopical-authorityseo-educationoriginal-researchgenerative-engine-optimization
◆Current state
Backlinko publishes long-form, evergreen SEO education, now consistently reframed around AI search. Recent pieces explain the mechanisms — query fan-out, topical authority, share of voice — that determine whether content gets cited by LLMs, alongside an original SEO Services industry report.
◆Where it's heading
The site is updating its evergreen playbook for the AI-search era rather than chasing news, teaching the concepts (citation, fan-out, share of voice, topical authority) that decide AI visibility. Its differentiator remains depth and original data over timeliness.
◆Prediction
Expect more deep explainers translating AI-search mechanics into actionable SEO frameworks, periodically anchored by original survey and data reports.

◆Recent moves

  1. 1mo ago

    Query Fan-Out: What It Is and How It Affects AI Visibility

    Explains query fan-out — why content can rank on Google yet never get cited by ChatGPT or Perplexity — translating an AI-search mechanism into SEO terms.

    View source ↗
  2. 1mo ago

    How to Build Topical Authority in the AI Search Era (7 Steps)

    A framework for building topical authority specifically for AI search, where strong brands can still lose to better-organized topical coverage.

    View source ↗
  3. 1mo ago

    PR and SEO: How to Build More Authority Together (5 Steps)

    Argues PR and SEO should merge because Google and LLMs both weigh third-party brand signals — practitioner guidance for the AI era.

    View source ↗
  4. 2mo ago

    How to Calculate Share of Voice (+ Why it Matters for SEO)

    An evergreen how-to on calculating share of voice; solid reference content rather than a developing story.

    View source ↗
  5. 2mo ago

    The SEO Services Report

    An original SEO Services report built on a 1,200-business survey — the kind of first-party data that anchors Backlinko's authority.

    View source ↗
  6. 2mo ago

    How to Build Location Pages That Rank, Convert, and Get Cited

    An evergreen guide to location pages that rank and get cited — useful, but standard educational fare.

    View source ↗