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Backlinko

MARKETING
Velocity2.5

SEO training and research blog from Brian Dean / Semrush covering link building, content and keyword research.

backlinko.com ↗

Backlinko reframing SEO craft for the LLM-and-agent era, one practitioner piece at a time.

seoai-searchllm-visibilityagentic-searchpractitioner-contentshare-of-voice
◆Current state
Backlinko publishes practitioner-level SEO content, and every recent post explicitly addresses the AI-era shift — ChatGPT citations, agentic browsing, LLM answer dominance reshaping what 'rank' means. Original survey work and how-to deep-dives remain the backbone of the output.
◆Where it's heading
The publication is moving from 'how to win on Google' to 'how to win on Google plus LLMs plus agents.' New vocabulary — agentic search, share of voice across surfaces, PR-as-LLM-signal — is being introduced and unpacked, training the audience for a wider visibility map. Tactical link-building content is fading in favor of cross-surface measurement and authority framing.
◆Prediction
Expect more category-naming pieces and AI-visibility prep content, with a strong chance of a Backlinko-branded measurement framework or report that operationalizes share-of-voice across LLM and agent surfaces.

◆Recent moves

  1. 8d ago

    PR and SEO: How to Build More Authority Together (5 Steps)

    How-to making the case that PR and SEO now feed the same third-party-signal machine — backlinks, brand mentions, expert commentary — that both Google and LLMs use to rank brands. Continues the theme that visibility is now multi-surface.

    View source ↗
  2. 1mo ago

    How to Calculate Share of Voice (+ Why it Matters for SEO)

    Reframes Share of Voice as the metric that captures what traditional analytics misses, including absence from AI answers and Reddit threads. Reinforces Backlinko's push to measure SEO outcomes beyond click data.

    View source ↗
  3. 1mo ago

    The SEO Services Report

    Survey-driven report on the SEO services market, blending a 1,200-business primary survey with secondary sources. Original-research-as-content remains Backlinko's distribution wedge.

    View source ↗
  4. 1mo ago

    How to Build Location Pages That Rank, Convert, and Get Cited

    Local SEO how-to with the AI angle baked in — location pages now need to satisfy Google's organic ranking and ChatGPT-style citation at once. Tactical companion piece to the broader cross-surface visibility story.

    View source ↗
  5. 1mo ago

    7 Steps to Build a Marketing Strategy That Actually Works in 2026

    Broad 2026 marketing strategy guide framed around the messy attribution and AI-discovery environment marketers now operate in. Wide-angle piece that reuses themes the more focused posts develop in detail.

    View source ↗
  6. 1mo ago

    What Is Agentic Search? (And Why SEOs Need to Pay Attention)

    ⚡ SPARK

    Defines 'agentic search' as a distinct mode of AI discovery — an agent acting on a goal, evaluating brands, leaving no analytics trace — and tells SEOs to prepare for it now. The category-naming move that anchors Backlinko's emerging AI-search beat.

    View source ↗