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Atarim

PM
Velocity5.0

Visual collaboration and work management platform for web agencies, enabling point-and-click feedback, task management, and client approvals on live websites.

atarim.io ↗

Atarim teaches its AI to say what it could not verify, and cuts the price of asking again

ai-agentsagency-workflowwordpressseopricingtrust-signals
◆Current state
Atarim runs a single AI layer across an agency workflow product and ships large, narrated releases every few weeks. V5 went to beta in July, and everything since has been the cost of making it usable: cheaper turns, fairer billing, real search data behind the SEO agent, and now a brand kit that reads the whole client site instead of the homepage. The 5.1.1 notes lead with a result that marks itself distrusted when the crawl measured a page before it had finished loading.
◆Where it's heading
The through-line since V5 is one argument applied to feature after feature — an AI answer is only worth having if it names what it could not verify. Regeneration now reports which fields came back empty, the SEO agent returns honest zeros, and workflow steps that write to another tool record a reason instead of always saying Success. Pricing is moving in parallel, with AI action costs down about a third for the second release running, and execution is leaving the browser: WordPress edits run server-side, screenshots move to the user's own session behind a consent step, and automations resolve against whoever saved them.
◆Prediction
Expect the next release to keep converting outputs from confident prose into evidenced fields, and to extend the run-as identity model now that both automations and per-project permissions resolve against a specific owner.

◆Recent moves

  1. 2d ago

    5.1.1: briefs that admit doubt, one task card, another third off AI

    5.1.1 pushes the evidence argument through the rest of the product: brand kits crawl the site the brief is about rather than the front page, rank colours by how much of the page they paint, refuse a consent-banner button as the primary call to action, and mark a result distrusted when the page had not finished loading. Alongside it, the task card is unified across Boards, Inbox, Chat and the client-side sidebar, AI actions drop about a third in price for the second release running, and Do It executes WordPress edits without a browser session held open. Substantial work, but all of it continues the V5 arc rather than opening a new one.

  2. 12d ago

    5.1 cuts AI action costs 40% and stops billing failed turns

    The release that started the price and evidence run: AI action costs fall 40%, cancelled turns stop being billed, empty turns surface as failed with a retry, and the SEO agent gains real search data with reports required to evidence their claims. 5.1.1 extends both halves of this a fortnight later.

  3. 22d ago

    5.0.2 + 5.0.3: right-click triage, nine languages fixed, Collaborate load repairs

    Right-click triage, nine languages fixed, and repairs to Collaborate on sites that previously failed to load. Housekeeping on the V5 beta surface, clearing the friction that stops the AI layer from being reachable in the first place.

  4. 1mo ago

    5.0.1: clients land in their project, Claro answers show the work

    The first patch on the V5 beta: clients land directly in their project, and answers from the AI layer show the work behind them. The show-your-work idea that names the 5.1.1 release starts here.

  5. 1mo ago

    V5 beta: an AI agency that raises its own tasks for approval

    ⚡ SPARK

    The origin of the arc every release since has extended: an AI that works in the agency's own units, proposes its own tasks, and routes everything through human approval before it reaches a client. The subsequent releases are the cost of that bet being paid down — price, evidence, and moving execution off the browser.

  6. 3mo ago

    4.12 + 4.13: Do It ships a comment to the live page, Show Me previews it

    Pre-V5 groundwork: Do It posts a comment straight to the live page, Show Me previews the change first, and analytics arrive. The instant-execution idea that 5.1.1 later moves server-side is visible here in its browser-bound form.