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Amelia

COMMS
Velocity2.5

WordPress appointment booking and scheduling plugin for service businesses.

wpamelia.com ↗

Amelia keeps sanding down booking friction — sync, staffing, and now pre-booking intake.

bookingschedulingcalendar-syncwordpressintegrationspayments
◆Current state
Amelia is a mature WordPress appointment and event booking plugin shipping on a roughly monthly point-release cadence. Recent work concentrates on the friction points of scheduling: calendar sync across Google and Outlook, employee availability rules, and payment flexibility. The newest move extends the product past scheduling into structured intake, letting businesses collect details before a booking is confirmed.
◆Where it's heading
The arc is steady consolidation rather than reinvention — each release closes a gap in the booking-to-payment loop instead of opening a new category. Integrations (IvyForms for intake, Outlook and Google calendar sync) are becoming the growth surface, positioning Amelia as the scheduling hub other WordPress tools plug into. Early AI admin tooling ('Angie') has appeared but stays peripheral to the core booking flow.
◆Prediction
Expect the next releases to keep deepening integrations and calendar management, with the IvyForms intake pattern likely extended to more form and CRM tools. Whether the AI admin tooling grows into anything customer-facing is unclear from these entries.

◆Recent moves

  1. 29d ago

    Introducing Amelia and IvyForms: A New Way to Collect Details Before Booking

    A new IvyForms integration lets businesses collect structured details — goals, preferences, meal choices — before a booking is confirmed, pushing Amelia past pure scheduling into intake. It fits the pattern of integrations becoming the product's growth surface.

    View source ↗
  2. 2mo ago

    Amelia 9.4 Update Brings More Flexibility to Booking and Calendar Management

    9.4 targets the highest-friction parts of scheduling — booking flow, calendar sync, and employee setup — including keeping a time slot when switching employees and juggling multiple Google/Outlook calendars. Incremental, but squarely on the core loop.

    View source ↗
  3. 3mo ago

    Amelia 9.3 Update Brings More Control to Scheduling and Events

    9.3 adds staff-availability controls, easier event-data handling, and a Calendar Block Time feature. Continues the release-over-release pattern of tightening staffing and event management rather than expanding scope.

    View source ↗
  4. 5mo ago

    Amelia 9.1 Is Here – Outlook Sync, Angie AI, Divi 5 Support, and More

    9.1 simplifies Outlook calendar sync, adds Divi 5 compatibility, and introduces early AI-powered admin tools ('Angie'). The AI tooling is notable as a first step but stays peripheral to the booking flow itself.

    View source ↗
  5. 6mo ago

    Amelia 9.0 Is Live: From Idea to Reality

    The 9.0 announcement is framed as a milestone but the notes describe no specific user-facing change, reading as a positioning post rather than a feature release. The concrete work lands in the point releases that follow.

    View source ↗
  6. 7mo ago

    Amelia 8.7 Update: Better Booking Flow and New Waiting List Support

    8.7 adds a waiting list for fully-booked appointments and workflow tweaks aimed at reducing no-shows. A practical addition to the booking loop consistent with the product's steady-improvement cadence.

    View source ↗