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Aha!

PM
Velocity6.3

Product roadmap and strategy platform for product managers, builders, and developers.

Aha! is threading one AI assistant through every product it owns, and giving it a screen of its own.

product-managementai-assistantroadmappingprototypingagent-skills
Current state
Elle, the AI assistant across Aha! software, now has a dedicated screen in My work with persistent chat history, and teams can encode their own standards as skills that Elle applies automatically. Around that, design systems carry brand colors, typography, and components into prototypes in Aha! Roadmaps, and user groups let a single handle stand in for a team across mentions, to-dos, and watchers. The feed also carries CEO essays and competitor comparison posts alongside the release notes.
Where it's heading
The assistant is being promoted from a feature inside screens to a surface those screens orbit. Skills were the structural move — they turn team expertise into instructions Elle follows on every task, which is what makes an assistant usable in an organization with standards rather than only by individuals. The MCP server earlier in the year opened the same product to outside agents. Everything else in the window supports that direction: design systems give generated prototypes a house style, and user groups give the assistant and humans alike a stable way to address teams.
Prediction
Expect design systems and Elle skills to keep spreading into the remaining Aha! products, and Elle's dedicated screen to accumulate more of the work surface.

Recent moves

  1. 1d ago

    CEO essay: ten ways PMs can keep pace with AI-accelerated engineering

    A thought-leadership post from the CEO on product managers becoming the constraint as engineering ships faster with AI. It sits on the same feed as the release notes but announces nothing; the argument it makes is the one the Elle and Builder releases are built to answer.

    View source ↗
  2. 2d ago

    Use your design system when you create prototypes in Aha! Roadmaps

    Prototypes in Aha! Roadmaps can now draw on a design system carrying brand colors, typography, and components. It is what makes generated concepts presentable rather than merely illustrative, and it pairs directly with the AI prototyping work elsewhere in the suite.

    View source ↗
  3. 7d ago

    Elle (the AI assistant) is now the focus of the My work screen

    Elle gets a dedicated screen in My work with a blank-slate start and access to recent chats. A placement change rather than a capability one, but moving the assistant from inside individual screens to its own destination is how it becomes a starting point rather than a helper.

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  4. 9d ago

    Introducing skills for Elle in Aha! software

    ⚡ SPARK

    Teams can turn their own expertise into skills that Elle applies automatically, so every task follows house standards without anyone restating them. This is the release that makes the assistant organizational rather than personal, and the dedicated screen that followed builds on it.

    View source ↗
  5. 13d ago

    Aha! Builder vs. Lovable: How to choose the best AI app-building software

    A comparison page positioning Aha! Builder against Lovable on strategy, governance, and pricing. Competitive marketing content, not a product change.

    View source ↗
  6. 14d ago

    Create user groups to streamline communication in Aha! Roadmaps

    User groups collapse a team into one handle usable for mentions, to-do assignment, and watchers. Unglamorous, but it is the addressing primitive that larger accounts need before any of the collaboration features scale.

    View source ↗