Wildix vs Tella
Side-by-side trajectory, velocity, and editorial themes.
Wildix opens up an agentic-AI revenue platform on top of its UCaaS, doubling down on European sovereignty.
The dominant move in this window is Revenue Intelligence — an AI-powered platform layered on Wildix's communications stack, marketed around 100% visibility into sales communications, automated dashboards, and an 'Ask Wilma AI' query surface positioned as agentic. Surrounding it: scraped changelog navigation pages for WMS 6/7 and Salesforce/Microservices, plus three press releases (MSP-UK channel events, an industry spokesperson appointment, and a digital-sovereignty positioning piece tied to France's pivot away from US collaboration platforms).
Wildix is repositioning from a European UCaaS vendor into an AI-native business-communications platform with a vertical (revenue operations) lifted out of the call surface. The European-sovereignty framing is being weaponized as competitive positioning against Microsoft Teams and Zoom in the public sector. The product feed itself is mostly index pages — actual changelog entries live one click deeper than this scraper sees.
Expect more agentic AI surfaces stacked on top of communications data — likely customer-experience scoring, automated coaching, and outbound-call assistance — and continued public-sector wins in France, Italy, and Germany framed as sovereign alternatives. A second 'AI Wilma' vertical (likely customer support or HR) is plausible within two to three quarters.
Tella adds a Free plan, redesigns the editor, and broadens distribution into Intercom and beyond.
Tella is in a sustained editor-polish-plus-distribution cycle. The big change: a Free plan now sits alongside Pro, paired with an in-product AI support assistant. The editor was redesigned with a left-side toolbar, lighter UI, and a new transcript sidebar. New layouts (50/50 split) and finer camera-bubble positioning (3×3 grid plus three sizes across orientations) give creators more compositional control. Distribution widens with an Intercom Help Center integration and a refreshed tella.com.
The product is leaning into accessible-funnel-plus-creative-control: lower the barrier to start (Free plan), make the editor look modern and inviting, and embed videos where customers already are (Intercom). View notification controls and webhook events for viewer activity hint at an upcoming push toward integration-ready video analytics.
Expect more distribution surfaces (Slack, Notion-style embeds beyond Intercom) and AI features beyond the support assistant — likely auto-chapters, B-roll generation, or transcript-driven editing. The Free plan likely drives an experimentation phase before the next pricing/packaging tightening.
See more alternatives to Wildix →
See more alternatives to Tella →