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Comparison · E-comm

Miva vs Brightpearl

Side-by-side trajectory, velocity, and editorial themes.

Miva logo
Miva
E-COMM
0.8

Miva 26 R1 embeds AI Insights inside the Admin, threads margin data everywhere, and starts a multi-release UI rebuild.

◆ Current state

Miva is shipping its branded 26 R1 release alongside continuing 10.13.x patches. 26 R1 introduces AI Insights — a natural-language assistant inside the Admin that answers business questions from store data without sending data to external LLMs — Margin Awareness (product-level margin sortable and usable across merchandising, feeds, and collections), the first phase of a refreshed Admin UI, percentage-based and single-quantity charges, UPS InsureShield package protection, and standardized shipping classification fields. The 10.13.x line continues with Global API on/off toggles, dedicated Custom Fields tables for large-store performance, Apple Pay in PageBuilder, USPS API migration, and AvaTax scheduled-task lifecycle.

◆ Where it's heading

Miva is making its biggest directional move in years: AI is embedded into the Admin rather than bolted on, framed around private store data that doesn't leave Miva. The Admin UI rebuild signals a multi-release UX modernization. Margin Awareness threading profitability through merchandising and operations is a substantive merchandising posture — selling 'profit' rather than 'GMV' is unusual positioning in mid-market commerce.

◆ Prediction

Expect 26 R2/R3 to extend AI Insights from answering to taking actions (creating segments, drafting promos), and the Admin rebuild to land more views per release. Margin Awareness will likely become a default sort/filter in admin grids and propagate into ad-feed integrations and discount logic.

B5.0

Brightpearl's public stream is all SEO guides — no product releases visible.

◆ Current state

Every entry in the last month is long-form educational content: guides on inventory analytics, CRM, retail/B2C/B2B fulfillment, product lifecycle management, predictive supply-chain analytics, and omnichannel fulfillment. There are no release notes, feature announcements, integration launches, or version bumps in the changelog this period.

◆ Where it's heading

The signal in this stream is a content-marketing strategy, not product development. Whether Brightpearl is shipping privately, publishing release notes on a separate channel, or genuinely in a quiet quarter cannot be determined from these entries alone — but to any reader watching this feed, the product looks dormant.

◆ Prediction

Expect the educational-guide cadence to continue at roughly two to three posts per week on inventory, fulfillment, and CRM topics. Whether actual product releases re-enter this feed is unclear from the available signal.

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