Mautic vs Brevo
Side-by-side trajectory, velocity, and editorial themes.
Post-Mautic-7 reset, the project is layering meaningful capability on a freshly modernized core.
Mautic just shipped 7.1 'Canis Major' — the first feature-heavy release after the 7.0 platform reset that took the codebase to Symfony 7 and PHP 8.4. The 7.1 line bundles S/MIME email signing, scheduled email sending, login throttling, optimistic locking on emails and pages, an inline CKEditor inside the GrapesJS builder, and an upgraded bot-detection layer that auto-blocks 500+ user agents. Maintenance is active across three branches (7.x, 6.x, 5.x), with security backports landing simultaneously when CVEs warrant.
Having paid down the dependency and PHP-version debt in 7.0, the team is now spending that headroom on concrete deliverability and operator features rather than architecture. The 7.1 changeset leans hard on email integrity, anti-spam, and editor ergonomics — the things self-hosters and agencies actually feel. Cadence is healthy: roughly one minor feature line per quarter, with point releases hitting every two to three weeks.
Expect the next minor (7.2) to keep building on the deliverability and tracking surface — likely deeper privacy-mode tracking, more API Platform coverage, and continued GrapesJS/builder polish. A 6.x security-only train will keep running in parallel until the long-term-support window closes.
Brevo's biggest week of the year: a social-CRM product, an AI analytics studio, and warehouse-grade connectors.
Brevo is shipping a major release wave that pushes it well past the email-service-provider category. New: Cohort by Brevo turns Instagram/TikTok/YouTube interactions into CRM contacts; Analytics Studio bundles dashboards with an AI Data Analyst that answers questions in plain language; five native connectors (sFTP, PostgreSQL, MySQL, BigQuery, and one more) reach the App Store; date-driven triggers land on custom objects; and broken links in sent emails can be edited within 24 hours.
The pattern across this week is unmistakable: Brevo is repositioning as a customer engagement platform with CDP-style data plumbing and AI-native analytics, not just an email tool. Native data connectors and the Cohort social-CRM expand the addressable customer surface; Analytics Studio aims at the in-product analyst seat that Klaviyo and HubSpot currently dominate; multichannel attribution stitches the channels together. The custom-object trigger work suggests the data model itself is being treated as a first-class engagement primitive.
Expect deeper Cohort and Analytics Studio integration (AI Data Analyst surfacing inside campaign and automation builders), more native connectors (Snowflake, Redshift), and journey-level use of the multichannel attribution data. Pricing around the new modules is the tell to watch.
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