Knock vs Auth0

Knock is methodically rebuilding its primitives — audiences, layouts, reusable steps, in-app guides — so they're versioned, environment-promotable, and addressable from an agent in addition to the dashboard and CLI. The recent run shows a clear pattern: each new feature ships with at least one agent-accessible path. Underneath, the engineering surface is also tightening, with reusable request input schemas making composability less guesswork.

Knock is positioning its platform as agent-buildable messaging infrastructure rather than just a developer SDK. Skills, dynamic audiences, and schema'd reusable steps are the building blocks of a future where a product team agent (or Knock's own) can spin up an entire notification flow without a developer touching code. The Layouts 2.0 refresh and Guides toolbar work in parallel to harden the human surfaces that remain.

Expect Knock to publish a more opinionated agent surface — likely an MCP-style server or an in-product agent that orchestrates skills against dynamic audiences. The reusable-input-schemas release is the kind of plumbing that precedes a 'build a workflow from a prompt' demo, so a higher-level natural-language workflow composer is the most probable next move.