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Fathom Analytics vs iris

A side-by-side editorial comparison of Fathom Analytics and iris — release velocity, themes, recent moves, and the top alternatives to consider.

Fathom Analytics vs iris: at a glance

FeatureFathom Analyticsiris
SectorAnalyticsAnalytics
Velocity score1.32.5
Sparks · 30d00
Top themesprivacy-analytics, performance, search-console, bot-detectionearth science, release cadence, python, release candidates
Last editorial update3mo ago1h ago
WebsiteVisit →Visit →

What is Fathom Analytics?

Fathom rebuilds its query engine and bolts on Search Console, reaching for GA4's lunch.

Fathom shipped a complete analytics-engine rebuild in March 2026, paired with secondary dimensions, faster queries, and more accurate time-on-page measurement. The product is closing the feature gap with mainstream analytics tools while keeping its cookie-free, privacy-first stance. Recent additions — Google Search Console integration, entry/exit pages, dashboard ZIP exports, and a fresh layer of bot detection — directly target reasons users still keep GA4 open in another tab.

Read the full Fathom Analytics trajectory →

What is iris?

Iris ships steadily on a two-a-year cadence, but its feed publishes only pointers.

Iris tags a release candidate roughly every four to five months — 3.13 through 3.16 over the past year — and the cadence is the only thing the feed actually reports. Every entry is the same seven-line template: a line saying this is a release candidate, conda-forge and PyPI install commands, and a link to a 'What's New' page held elsewhere. No release notes reach the feed at all.

Read the full iris trajectory →

Fathom Analytics vs iris: editorial side-by-side

Fathom Analytics logo1.3

Fathom rebuilds its query engine and bolts on Search Console, reaching for GA4's lunch.

◆ Current state

Fathom shipped a complete analytics-engine rebuild in March 2026, paired with secondary dimensions, faster queries, and more accurate time-on-page measurement. The product is closing the feature gap with mainstream analytics tools while keeping its cookie-free, privacy-first stance. Recent additions — Google Search Console integration, entry/exit pages, dashboard ZIP exports, and a fresh layer of bot detection — directly target reasons users still keep GA4 open in another tab.

◆ Where it's heading

The roadmap is clearly aimed at making Fathom a viable single-pane replacement for Google Analytics rather than a privacy-first complement to it. Expect continued investment in detection accuracy, reporting depth (custom exports, secondary dimensions), and Google-side integrations. The new analytics engine is foundational — it is what makes the next layer of features possible.

◆ Prediction

Next likely moves are deeper UTM and campaign analytics, an experimentation or goals-funnel surface, and tighter agency tooling that builds on self-serve site transfer and shared-dashboard exports.

I
iris
ANALYTICS
2.5

Iris ships steadily on a two-a-year cadence, but its feed publishes only pointers.

◆ Current state

Iris tags a release candidate roughly every four to five months — 3.13 through 3.16 over the past year — and the cadence is the only thing the feed actually reports. Every entry is the same seven-line template: a line saying this is a release candidate, conda-forge and PyPI install commands, and a link to a 'What's New' page held elsewhere. No release notes reach the feed at all.

◆ Where it's heading

The version numbers say a mature Met Office library is being maintained on a predictable schedule; nothing in the published entries says what is being maintained. Until the project puts release content in the tag body, its public trail will read as cadence without substance, and readers have to leave the feed to learn anything. The pattern has been identical across four consecutive releases, so it is a deliberate publishing choice rather than an oversight.

◆ Prediction

Expect v3.17.0rc0 around late 2026 on the same schedule, carrying the same boilerplate — the notes will again live on the documentation site rather than in the release entry.

Alternatives to Fathom Analytics and iris

Other Analytics products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Fathom Analytics or iris.

See all Fathom Analytics alternatives → · See all iris alternatives →

Recent activity from Fathom Analytics and iris

Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.

  1. 13d agoirisv3.16.0rc0
  2. 4mo agoFathom AnalyticsA new layer of bot detection to keep your analytics accurate and free from non-human traffic
  3. 4mo agoFathom AnalyticsTrial signup landing page (not a changelog entry)
  4. 4mo agoirisv3.15.0rc0
  5. 5mo agoFathom AnalyticsSee where visitors land when they arrive at your site and where they leave from — right on your dashboard
  6. 5mo agoFathom AnalyticsWe rebuilt the analytics engine behind your Fathom dashboard from the ground up.
  7. 5mo agoFathom AnalyticsSee which search terms people use to find your site in search results, right inside your Fathom dashboard
  8. 5mo agoFathom AnalyticsUpdates and improvements to Fathom Analytics for February 2026
  9. 9mo agoirisv3.14.0rc0
  10. 1y agoirisv3.13.0rc0

Frequently asked questions

What is the difference between Fathom Analytics and iris?

They serve adjacent needs but don't currently overlap on shipped themes. iris is currently shipping more aggressively (velocity 2.5 vs 1.3), with 0 editorial sparks in the last 30 days against 0. See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.

Is Fathom Analytics better than iris?

Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. iris is currently shipping more aggressively (velocity 2.5 vs 1.3), with 0 editorial sparks in the last 30 days against 0. For your specific use case, the alternatives sections above list other Analytics products to evaluate alongside.

What are the best alternatives to Fathom Analytics?

Top Fathom Analytics alternatives in Analytics are ranked by recent ship velocity. Browse the "Fathom Analytics alternatives" section above for the current picks, or visit /alternatives/fathom-analytics for the full list with editorial commentary on each.

What are the best alternatives to iris?

Top iris alternatives in Analytics are ranked by recent ship velocity. Browse the "iris alternatives" section above for the current picks, or visit /alternatives/scitools-iris for the full list with editorial commentary on each.